Case Study

A Look at Our Creators’ Growth Journey in Malaysia

Creators are more than content producers - they’re trendsetters, storytellers, and entrepreneurs. At AnyMind, we believe in empowering creators not just to grow their following but to build meaningful, sustainable careers.

Through a blend of data-driven insights, personalized strategy, and hands-on support, we work side-by-side with our creators to drive audience engagement, boost follower count, and open up new monetization opportunities.

Creators we work with are also onboarded onto AnyCreator - our platform to help creators unlock their full pot

Case Study

Creator Growth

Jul 24, 2025

AnyMind Group & MomMe Chidjun: A 6-Year Partnership for 1M+ Subscriber Success

In an era where creator competition intensifies daily, content creators are racing to produce content and find strategies to grow their channels in line with both Thailand and global online trends.

That’s why we’re excited to share the success we've had with MomMe Chidjun, the YouTube channel of famous actress Ploy Chidjun, whom we've had the privilege of supporting for the past six years.

With our creator growth offering, we helped her grow her subscriber count from 400,000 to 1 million within one year, and she also won the 3rd runner-up in Yo

Case Study

Influencer Marketing

Jul 16, 2025

Redefining Mobile Freedom: Virgin Mobile KSA’s Switch Postpaid Campaign in MENA

The Challenge

In the saturated MENA telecommunications landscape, Virgin Mobile provided by Beyond One faced a familiar yet complex challenge: how do you make consumers care about yet another mobile plan? The brand wasn't just launching new "Switch Postpaid Plans"; they were introducing a fundamentally different philosophy around mobile freedom. The message was compelling: pay for what you use, enjoy unlimited social media, and take control of your mobile experience. The challenge was making this resonate authentically across diverse audiences who had

Case Study

Influencer Marketing

Jun 27, 2025

Fuel for Thought: How Shell’s Wordless Workers Became Their Most Powerful Storytellers

Some stories don’t need a tagline. They just need to be seen.

At a Shell station in Pune, a customer pulls up for fuel. The service is efficient, the smiles warm, the interaction smooth. Nothing unusual, until they realise that every staff member on duty is hearing and speech-impaired. There’s no banner announcing it, no dramatic reveal. Just a moment of quiet recognition that challenges everything we assume about communication, service, and ability.

This was The Silent Shift, a quiet yet powerful campaign that went beyond just speaking about inclu

Case Study

E-commerce & D2C

Jun 5, 2025

AnyMind Group and Enesis prove the right strategy to double online sales

The Challenge

Driving B2B sales on marketplaces isn’t as simple as going live. Beyond pricing competitiveness, brands must ensure strong visibility and product availability amid increasingly tight competition.

To tackle these challenges, Enesis, a FMCG company, in collaboration with AnyMind Group, developed a focused approach based on three strategic pillars: Pricing, Exposure, and Availability.

Strategy

1. Pricing Strategy: Deeper Discounts for Hero SKUs

We identified several high-potential Hero SKUs and applied deeper discounts to boost sales

Case Study

Publisher Growth

May 15, 2025

+14% Installs: How Alfagift drove an organic user base uplift with AnyManager

Publisher Profile

Alfagift is the official online shopping app of Alfamart, a leading retail chain in Indonesia. Focused on offering a seamless, integrated, and rewarding online shopping experience for groceries and daily essentials, Alfagift operates within the Groceries and Shopping app categories.

To improve its app visibility and conversion rate in both the Google Play Store and App Store, Alfagift tapped on AnyMind’s App Store Optimization (ASO) solution as they seeked a partner that could deliver both strategic direction and hands-on opti