案例分享

Case Study

Influencer Marketing

Jun 11, 2021

超過10,000% ROAS的日本網紅行銷案例分享

Client: Koala Sleep Japan

Industry: Furniture & interior

Product: AnyTag



Background

Koala Sleep Japan 隸屬於澳洲 Koala Sleep Pte Ltd，是一間 D2C 的床寢與家具品牌。在沒有任何實體通路下， Koala Sleep Japan 是日本電商網站中最熱銷的床具品牌！



當電商網站是最主要的銷售通路的情況之下，社群媒體對於 Koala Sleep Japan 來說是至關重要的一環。 因此，Koala Sleep Japan選擇透過 YouTube 與 TikTok 這兩個近年來使用率快速成長的社群平台作為宣傳管道。



Koala Sleep Japan 希望藉由網紅在YouTube上發表產品開箱評測影片來促進品牌知名度。然而，床墊不是快速消費品；它的產品週期很長、消費者並不會時常需要購買。這對於使用網紅發表評測影片的行銷方式是一大挑戰。



在這樣的挑戰下， Koala Sleep Japan與AnyMind Group 合作來追蹤、歸因網紅行銷與社群行銷的成效。





Approach

Koala Sleep Japan 與 YouTube和 TikTok

Case Study

E-commerce & D2C

Mar 18, 2021

AnyMind Group與 Chihiro Inohana 共同發表D2C 為嬌小身形打造的女裝品牌

2021 年三月，日本模特兒 Chihiro Inohana 在與 AnyMind Group 合作之下，發表了她的自創服飾品牌 LASHIKU 。 透過 AnyMind Group 的不同平台與解決方案，包含商品製造的 AnyFactory 與負責電子商務的 AnyShop，根據創作者的風格與想法打造品牌以及品牌中的每個商品。



AnyFactory 是一個雲端製造平台，使用者可以透過該平台與世界各地的供應商接洽；AnyShop 則是個電子商務架站平台。AnyMind Group 使Chihiro Inohana 具備正確的商業基礎建設以及數位化的營運模式。





除此之外，AnyMind Group 也提供品牌與商品規劃、商品設計、店頭設計、物流運送等相關服務。



Official online store: https://lashiku.jp/

Official Instagram account: https://www.instagram.com/lashiku.jp/



系列商品





Pleats Salopette

Inohana 想要創造一個可以使嬌小女孩也能擁有長腿的褲裝，Pleats Salopette 因此而生。

Pleats Salopette

Case Study

Influencer Marketing

Apr 9, 2020

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

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A South Korea cosmetic brand Etude House has leveraged CastingAsia platform in Hong Kong to develop a micro-Influencer campaign on Instagram to maximize the brand awareness, recruit new custom

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Influencer Marketing

Jan 2, 2020

Operation TikTok and Dọn nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

It is undeniable that TikTok has become a phenomenon across the world. Entering the Vietnamese market in 2018, TikTok has become the most popular application for the young generation, with innovative, unique and eye-catching features. In line with the 2019 Tết holiday (the Vietnamese New Year), TikTok leveraged on AnyTag to drive festive engagement with online communities in Vietnam.



Challenging the traditional meaning of "Tết holiday"

The challenge here was to upend brands like Pepsi, Neptune, Nestle and more, who have been building up brand storyli

Case Study

Influencer Marketing

Jan 2, 2020

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Any successful campaign comes from utilizing the right strategy and a good execution plan. GrabFood's “GrabFood Signatures” (Món "Độc" Quán Quen) campaign in Vietnam had received great results in 2019. Through the use of various Vietnamese influencers, GrabFood successfully introduced their new segment: Signature items in customer's frequently-visited restaurants, which can only be ordered on GrabFood.

Together with CastingAsia - an influencer marketing platform and business line under AnyMind Group, and Asia’s most-scaled ecosystem for influencer marke

Case Study

Influencer Marketing

Dec 27, 2019

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Traveloka, an Indonesia-based company, is an online travel and lifestyle platform that offers a variety of travel solutions including flight, hotel, and car rental booking services, integrated within one application. Recently, Traveloka collaborated with CastingAsia, one of the world’s leading influencer marketing platforms, to drive interest and sales on social media for a promotional campaign.

With the purpose of raising awareness and driving user action for Traveloka’s Epic Sale and Epic Hour promotion campaign, CastingAsia utilized nano-, mega-, and