In today’s digital world, media owners are looking for better ways to maximize website revenue while keeping a good user experience. MONO29, one of Thailand’s top TV channels, recognized this opportunity and partnered with AnyMind Group to optimize and scale ad monetization for its website, mono29.com.
This partnership has become a clear success case showing how data-driven strategies and smart ad planning, executed without disrupting user experience, can help websites grow sustainably.
Get to know MONO29
MONO29 is a leading 24-hour digital TV channel in Thailand, bringing Hollywood blockbusters and entertainment from Warner Bros., NBCUniversal, and Paramount to a loyal local audience.
MONO29’s Ad Monetization Challenges
Before teaming up with AnyMind Group, mono29.com faced several hurdles that limited its revenue potential:
- Low Fill Rate: Ads weren’t being fully served, leading to lost revenue opportunities.
- Ad Placement Issues: Existing placements were either intrusive to content consumption or positioned in less engaging spots.
- Pricing Gaps: Ad pricing did not align with content value or market demand.
Data-Driven Optimization for Better Results through AnyMind’s solutions and platforms.
AnyMind’s Publisher Growth and Website Monetization experts worked closely with MONO29 to optimize every aspect of the site’s ad operations, aiming to increase revenue while keeping user experience smooth.
Key steps included:
- Deep analysis of user behavior and ad performance data
- Improving ad fill rates
- Refining ad pricing strategies to match market demand
- Continuous A/B testing
- Applying data-driven recommendations
This comprehensive approach laid a strong foundation for long-term website growth and monetization success.
Two Key Solutions from AnyMind Group that Boosted MONO29’s Ad Revenue
AnyMind Group was driven by two main strategies for MONO29’s website.
1. Expanding Demand Access with AnyManager
Our team started with a website health check to identify potential growth areas. Then through the AnyManager platform, we connected MONO29’s site to a diverse pool of demand partners via real-time bidding.
This led to higher-quality ads and steadily improving CPM, unlocking the site’s true earning potential.
2. Premium Digital Marketing Solutions with AnyDigital
Through AnyDigital, MONO29 gained direct access to premium advertisers and better tools to manage ad inventory.
- Ads evolved from standard banners to engaging rich media formats, increasing user attention and interaction.
- In summary: AnyDigital not only enabled ad placements but also unlocked higher-value CPM opportunities, enhancing both monetization and site value.
With MONO29’s strong content and loyal audience, our digital marketing solution through AnyDigital platform elevated its ad space to a more premium positioning, delivering greater value for both advertisers and the publisher.
The Results: Significant Growth in Just 6 Months (from January to Jun)
Within the first two quarters of 2025, MONO29 saw continuous ad revenue growth:
- CPM uplift: 42% increase in just 6 months.
- Impression Growth: +18.31%, supported by a 10.76% higher fill rate.
- Click-Through Rate (CTR): +59.18% (which increased from 0.49% to 0.78%) reflecting stronger ad engagement driven by premium placements and rich medi formats.
This growth reflected stronger ad demand and more competitive bidding, enabled by programmatic technology and optimized ad operations through AnyMind’s solutions.
From Partnership to Sustainable Growth
The success of MONO29 highlights how strategic planning, advanced ad technology, and data-driven insights can unlock long-term digital revenue growth while preserving user experience.
By leveraging the publisher’s growth and digital marketing solution from AnyMind Group , MONO29 was able to maximize the value of its ad inventory, achieving remarkable results within a short period.
This success demonstrates how AnyMind’s combination of programmatic technology and premium advertiser access empowers publishers to scale sustainably, turning every impression into greater value.
Ready to Transform Your Website into a Premium Ad Space?
If you’re a publisher or website owner looking to transform your website into premium ad space, connect with us to explore how AnyMind can help. Contact us today: https://anymindgroup.com/th/contact/
