In an era where creator competition intensifies daily, content creators are racing to produce content and find strategies to grow their channels in line with both Thailand and global online trends.
That’s why we’re excited to share the success we’ve had with MomMe Chidjun, the YouTube channel of famous actress Ploy Chidjun, whom we’ve had the privilege of supporting for the past six years.
With our creator growth offering, we helped her grow her subscriber count from 400,000 to 1 million within one year, and she also won the 3rd runner-up in YouTube Shorts Creators in Thailand in 2021. The channel currently boasts over 2.7 million subscribers. Let’s look back at the 6-year journey working with AnyMind Group and look at strategies employed that led the channel to success.
Get to Know the “MomMe Chidjun” Channel
MomMe Chidjun is a YouTube channel by the famous actress Ploy Chidjun, presenting lifestyle and family content. Today, it features four main programs: Ploy Pa Eat, Krua Tua Mae (Master Mom’s Kitchen), and Lang Baan Ploy Chidjun (หลังบ้านพลอยชิดจันทร์), which offers an intimate look at Ploy’s daily life as a mother, businesswoman, and influencer. Rounding out the content is Chili Diary, her daughter’s own lifestyle segment.
The channel’s turning point came from “moral drama” content, especially the phrase “Actually, I am the company president,” which went viral on TikTok.
The launch of YouTube Shorts, YouTube’s short-video format and feature, was a new spark that our team saw as an opportunity to help the MomMe Chidjun channel expand and grow even further.
Becoming a trailblazer with YouTube Shorts
In 2020, YouTube launched its new feature, YouTube Shorts, allowing users and creators to create, share, and view short-form video content. This feature caters to the modern audience, a demographic that is expected to continue growing.
The AnyMind team recognized a significant opportunity for the MomMe Chidjun channel to grow even further. So, we developed a strategy for the channel to become a trailblazer.
This involved bringing their viral “moral drama” content from TikTok to YouTube Shorts. We also closely monitored audience reception using AnyTag to expand visibility and increase viewership. This project marked a crucial point where our Creator Growth team became more actively involved in supporting MomMe Chidjun’s growth and monetization.
MomMe Chidjun was able to tap on a wide range of solutions designed to unlock greater growth
As a trusted YouTube Certified Partner, AnyMind Group is committed to supporting creators for sustainable growth across all platforms, including YouTube, TikTok, Facebook, and more. Our Creator Growth business unit’s solutions are designed to optimize channel management, analyze backend systems, and generate revenue for creator channels. These include:
- AnyCreator: A web and mobile app platform for influencers and content creators, providing in-depth cross-channel analytics across social media platforms. AnyCreator is connected to AnyTag, an influencer marketing platform used by marketers to discover influencers, and activate, manage, track and attribute influencer marketing campaigns.
- Content Planning:Brainstorming and planning content for each video to boost views and subscribers, and also suggesting new monetization strategies for the channel. This is all based on in-depth analysis of target audiences, current trends, and competitors, ensuring the content is engaging and highly effective.
- Full- Service Production:Support for every step of content creation, from content ideation and planning to filming, editing, and posting to the channel. This ensures creators receive high-quality work without needing to coordinate multiple teams from different sources.
- Channel and Video Optimization: Optimization of channel and video elements, including video titles, descriptions, and thumbnails. This ensures that content is easily discoverable and maximizes viewer engagement.
- Creator Networking:We connect creators within our network to maximize opportunities for content collaborations and audience base expansion, driving greater vibrancy to the channels of collaborating creators.
- Sponsor Management:End-to-end sponsorship management, including. contacting and negotiating agreements with brands, planning and producing sponsored content, and performance reports, all to professionally increase your channel’s revenue.
- Krua Tua Mae (Master Mom’s Kitchen): A cooking show featuring conversations with guest creators.
- Ploy Pa Eat: A program where Ploy explores and tastes delicious food.
- Lang Baan Ploy (Ploy’s Backyard):A home tour series.
- Chili Diary:A lifestyle program starring Chili, Ploy’s daughter.
Additionally, we utilized AnyTag to ensure that the solutions offered are reliable and that supported creators can grow alongside us, as evidenced by the strong growth of the MomMe Chidjun channel through our partnership.
Impressive results: Over 2X subscriber growth and cumulative views in one year
This strategic plan to become a trailblazer, utilizing YouTube Shorts, resulted in a surge in subscribers, with a growth from 400,000 to 1 million within just one year. Additionally, the channel secured 3rd place at the YouTube Shorts Creators in Thailand event in 2021 and saw its cumulative views double from 230 million to 535 million by 2022.
The impressive results and accolades received serve as a testament to the success of our YouTube Shorts project, which has helped MomMe Chidjun grow to the next level as a creator.
AnyMind Group: Extending MomMe Chidjun’s Success with Full-Funnel Solutions
Amidst the intense competition of YouTube Shorts and other YouTube channels, AnyMind introduced the Full-funnel Solution Project. This initiative aimed to help MomMe Chidjun maintain its audience base and achieve sustainable growth by utilizing detailed backend analytics. These insights are then used to continuously develop unique, entertaining content that resonates with their target audience.
This comprehensive, creator-centric storytelling solution has led to the development of numerous new programs under the MomMe Chidjun channel, including:
All these programs are the result of close collaboration and discussions between AnyMind Group and Ploy Chidjun. The focus is on creator-centric storytelling to ensure the content perfectly aligns with the channel’s lifestyle and strongly resonates with the audience. Furthermore, MomMe Chidjun continues to receive ongoing support from YouTube and various sponsors.
Since 2019, AnyMind Group has grown alongside the MomMe Chidjun channel. Through their support, we’ve collaborated to create engaging content and discover innovative solutions together. This journey has been a shared path to success, and we’re proud of what Ploy’s channel has achieved.
Thinking of taking your channel to the next level and achieving sustainable growth?
If you’re a creator seeking a powerhouse partner to support your channel, AnyMind Group is here to help. We offer robust solutions to ensure your channel grows steadily and strategically. Whether you’re just starting out or looking for your next big step, the AnyMind Group team is ready to walk alongside you in every creative endeavor.
Ready to create with us? Let AnyMind Group be a part of your success today! Contact us here.
