Blog

AnyMind at OMG Forward 2025: Key insights brands and marketers should know, across digital marketing, influencer marketing, and live commerce

On June 11, 2025, our team participated in OMG Forward 2025, hosted by Omnicom Media Group at Grand Hyatt Erawan Bangkok. This event served as a critical platform for marketers looking to better understand today’s “ultra-fragmented consumers” - audiences whose behaviors are increasingly diverse, complex, and difficult to categorize through traditional segmentation.

Under the theme "Cracking the Code of Ultra-Fragmented Consumers,” OMG Forward 2025 provided a unique opportunity to explore the latest industry trends through keynote sessions and panels f

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E-commerce & D2C

Jun 24, 2025

AnyMind Group at Shopee Brand x Creator Conference 2025: Accelerating the Future of Commerce Through Innovation and Collaboration

The Shopee Brand x Creator Conference 2025 brought together over 1,500 brands, KOLs/KOCs, and partners in Vietnam in a dynamic celebration of e-commerce, content creation, and business innovation. As a BPaaS company, we’re proud to participate in this gathering, showcasing our AI-powered solutions across the business supply chain and seamless creator-brand collaboration.

Shopee Brand x Creator Conference 2025 served as the perfect stage for us to connect with both brands and creators, and demonstrate how we enable smarter, more scalable, and more impact

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AnyMind Group

Jun 10, 2025

AnyMind People Best Practice: Recycle With Us – Creating a greener office starts with proper waste separation

#GoGreen #SustainabilityInAction

At AnyMind Group, sustainability isn’t just a campaign — it’s a way of thinking and living that’s deeply embedded in our culture. Across all our offices and regions, AnyMind people have long practiced conscious habits — from reducing unnecessary waste to properly sorting recyclables. These actions may be small, but when they’re consistently done by many, they create real impact.

This mindset is now being amplified through an internal activity in our Thailand office, under the initiative called “Recycle With Us” —

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Event

E-commerce & D2C

Jun 5, 2025

Retail Media’s Next Chapter: Insights from Aditya Aima at the Martech Summit 2025

In a digital world increasingly governed by speed, signal, and shelf space, a quiet revolution is underway. Retail platforms, once transactional marketplaces, are being reborn as full-fledged media ecosystems. At Martech Summit 2025 in Delhi, the spotlight was on this transformation during a thought-provoking fireside chat featuring our very own Aditya Aima, Managing Director Growth Markets and Co-MD, India & MENA. In a room brimming with marketers, technologists, and brand leaders, Aima posed a provocation that lingered long after the applause:

“What

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AnyMind Group

Jun 3, 2025

Doubling productivity in one year: Our transformation towards an AI-native company

We’re advancing our transformation into Asia’s leading “AI-native company” by embedding AI across the entire organization, across platforms and operations - a deep integration into the foundations of our company.

This transformation has the goal of doubling productivity in just one year, and reimagining our platforms, operations and talent to take an AI-first approach. Over 100 AI utllization projects are already underway company-wide, with early implementations already leading to tangible outcomes such as improved operational efficiency and enhanced

Blog

Digital Marketing

May 26, 2025

In-App Marketing: Unlocking the Future of Mobile-First Advertising

Unlocking Traditional Marketing to Embrace Mobile - From Reach to Real, Measurable Conversions

In today’s fast-paced digital world, “views” are no longer the sole measure of marketing success. Modern marketers are aiming higher, beyond visibility and toward measurable engagement, meaningful connections, and repeat conversions. The evolution is clear: real success lies in actions, not impressions.

Social Media Still Matters, But There’s So Much More

Social platforms remain an essential starting point, but layering on in-app marketing enab