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Navigating Change: Google Ads move to real-time bidding for apps

In a strategic shift aimed at optimizing the app monetization landscape, Google Ads is moving primarily towards real-time bidding auctions for apps. This transition away from multicall requests in hybrid mediation chains aligns with Google Ads' commitment to enhancing advertiser ROI and fostering new monetization avenues for app publishers. Here, we delve into the rationale behind this shift, its implications for publisher ad revenue, and recommended strategies for adaptation.

Understanding the Transition: The Why and the When

Google Ads' move away

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AnyMind Group

Feb 19, 2024

Unpacking BPaaS with AnyMind Group

Picture this: You are passionate about fruit punch and have concocted the ultimate fruit punch blend that will take the world by storm.

You start a fruit punch stand and want to sell your delicious fruit punch to passersby in the area. However, before your fruit punch touches the lips of your hypothetical customers, several steps need to be done: procuring the fruits, washing the fruits, mixing the fruit punch blend, preparing the stand, getting passersby interested in buying a cup of fruit punch, taking orders, and so much more (don’t forget to ask t

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AnyMind Group

Feb 1, 2024

Year End Party 2023 – Own Your Spotlight

We’ve closed 2023 with a bang! To reflect on a year of hard work and dedication, our Vietnam office organized its annual year-end party – an eagerly anticipated event where over 200 people joined the celebrations in Ho Chi Minh City. This was not only an opportunity to review the achievements of the year that passed but also to show gratitude for the team’s contribution over the past year. This year's Year-End Party was themed: "Own your spotlight," where each member was given the opportunity to shine in their own unique way.

After an energetic openin

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AnyMind Group

Dec 1, 2023

Our Indonesia team went for a team bonding workshop in Puncak!

In 2023, our Jakarta team marked seven years of operations in Indonesia with a two-day team bonding session at Jeep Station Indonesia (JSI) in Megamendung, Puncak.

A total of 90 colleagues participated in this well-planned workshop, which served as a bonding session to strengthen connections among team members. The carefully organized activities aimed to enhance teamwork and camaraderie among our diverse team.

One of the highlights of the team bonding session was an outdoor event, and activities were designed to encourage collaborat

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E-commerce & D2C

Nov 22, 2023

E-Commerce Enablement and Social Media: A Powerful Duo

In the dynamic landscape of the digital era, businesses are constantly seeking innovative ways to enhance their online presence and drive sales. One of the most influential partnerships in this digital age is the synergy between e-commerce enablement and social media. As technology continues to evolve, integrating e-commerce capabilities with social media platforms has proven to be a game-changer for businesses aiming to reach wider audiences, boost engagement, and increase conversions.

Uncovering the powerful duo reshaping the business landscape

E

Blog

Creator Growth

Nov 20, 2023

Want to be an influencer? Here’s where to start.

Feeling creative? Got a knack for content creation? If so, diving into the world of influencers could be the perfect avenue for your skills.

Here's a guide to help you get start as an influencer and cultivate a compelling personal brand from scratch.

1. Define Your Purpose and Values

Before you dive into the social media frenzy, take time to reflect on your purpose and the values you want to embody. What message do you want to convey? What sets you apart? Your brand should reflect your authentic self and resonate with your audience. Clarity on

Oct 31, 2023

Meet Rig Bayani, Publisher Growth Manager, Philippines

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People

AnyMind Group

Oct 27, 2023

Tatum in Tokyo! Post-acquisition, DDI’s founder heads to our Tokyo office

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AnyMind Group

Oct 23, 2023

Blog

Navigating Change: Google Ads move to real-time bidding for apps

Unpacking BPaaS with AnyMind Group

Year End Party 2023 – Own Your Spotlight

Our Indonesia team went for a team bonding workshop in Puncak!

E-Commerce Enablement and Social Media: A Powerful Duo

Want to be an influencer? Here’s where to start.

Unpacking BPaaS with AnyMind Group

Year End Party 2023 – Own Your Spotlight

Our Indonesia team went for a team bonding workshop in Puncak!

E-Commerce Enablement and Social Media: A Powerful Duo

Want to be an influencer? Here’s where to start.

Your E-Commerce Platform Checklist for Search Engine Success

MMA Impact 2023 in Jakarta

AnyMind <> DDI Connect: Accelerating Next-Gen Commerce for Indonesia

10 Ways to Build a Loyal and Active Follower Base For Your Brand

How to Future-Proof Your E-Commerce Business with the Right Platform

Meet Rig Bayani, Publisher Growth Manager, Philippines

Tatum in Tokyo! Post-acquisition, DDI’s founder heads to our Tokyo office

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