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AnyMind Group Joins Meta’s Jakarta Event on the Future of Creator-Led Marketing

AnyMind Group recently participated in Meta’s event in Jakarta, Indonesia, which explored how brands can leverage diverse content sources—including AI, creators, and influencers—to strengthen their advertising strategies.

Lidyawati Aurelia, Country Manager, AnyMind Group, Indonesia, and Ayu Gani, influencer and content creator, sharing perspectives on impactful brand–creator partnerships. They emphasized that strong collaborations go beyond follower counts, focusing instead on authentic audience alignment, creative skills, and professionalism. A r

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Creator Growth

Aug 18, 2025

BG Sports attains YouTube Gold Button in 16 months with AnyMind Group’s support

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, today celebrates the remarkable growth of its partner, BG Sport official YouTube channel grew from 100,000 to 1 million subscribers in just 7 months a milestone achieved through its strategic partnership with AnyMind Group, leveraging data-driven management, content optimization, and innovative fan engagement.

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AnyMind Group

Aug 15, 2025

AnyMind at DATAMATIXX 2025: Navigating the Future of Data-Driven Marketing

At the DATAMATIXX 2025 Summit, AnyMind Group took a leading role in shaping conversations around the evolving landscape of digital marketing, where artificial intelligence, data privacy, and programmatic complexity intersect to redefine how brands connect with consumers.

Beyond the Bid: Where Identity Meets Intelligence

A standout moment was the fireside chat moderated by Vishal Shrivastava, Head of Business Strategy India, AnyMind Group, titled “Beyond the Bid: Where Identity Meets Intelligence.” The discussion focused on the profound ways AI is tra

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People

AnyMind Group

Aug 11, 2025

Friendship Day 2025: A Movie Night to Remember at AnyMind

This Friendship’s Day at AnyMind, our team decided to unwind with a movie night at the office. The space was set up to feel extra welcoming, comfy seating, dim lighting, and plenty of popcorn for everyone to share.

The movie of the night was The Bucket List. Some of us had seen it before, for others it was new, but it didn’t matter, what made the difference was being together, away from our desks, just enjoying a good film.

The story followed two unlikely friends who set out to make the most of life. It was the kind of movie that gets you thinking,

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AnyMind Group

Aug 5, 2025

ChinaJoy 2025 Recap: A Showcase of Innovation

From August 1 to 3, 2025, AnyMind Group made a powerful impact at the 22nd China International Digital Interactive Entertainment Exhibition (ChinaJoy 2025), held at the Shanghai New International Expo Centre’s Business Negotiation Hall. Our booth at W4 Hall, A703, served as a hub for innovation, fostering dynamic connections among brands, publishers, and creators, and paving the way for the future of digital entertainment and e-commerce.

Booth Highlights

Creator Matching, Content Creation, and Global Strategies

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AnyMind Group

Jul 31, 2025

AnyMind Group at Yellow Commerce 2025 – A Recap and Playbook for Indonesia’s E-Commerce Future

AnyMind Group recently took part in the Yellow Commerce 2025 event in Indonesia, hosted by International Digital Retail Forum (IDRF), which explored themes around e-commerce and marketing, including AI utilization, commerce enablement and influencer marketing.

In a panel discussion session titled ”Bridging the Funnel: How Marketing and E-commerce Can Actually Work Together”, Lidyawati Aurelia, Country Manager, Indonesia, AnyMind Group, along with other panelists, discussed that the persistent gap between marketing and e-commerce departments is m