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AnyMind Group’s 2020 in summary

What a year 2020 was! We’re wrapping up the year with a chronological summary of happenings across AnyMind Group.

AnyMind acquires Japan-based influencer network GROVE

GROVE gave us an added presence in Japan, including 150 exclusive creators and 750 registered creators (at that time). We also spoke to both founders about what went down during the acquisition!

Addition of US$26.4m funding, expansion into D2C through investment in LÝFT

LÝFT is a business that produces and sells branded merchandise through online commerce. This signalled our first

Blog

Influencer Marketing

Nov 17, 2020

Social media influencer marketing in Malaysia

Download: State of Influence in Asia 2021 report now

Malaysia is a rather interesting market for social media influencers, KOLs and influencer marketing, and not just for the current state of the industry.

A recent report released by Google, Temasek and Bain & Company showed growth in new digital service consumers by 36% versus the total digital service consumers in Malaysia - a growth that is on par with the Southeast Asia region’s average, and higher than Singapore and Thailand.

Head here for more resources on influencer marketing in Malay

Blog

AnyMind Group

Oct 21, 2020

AnyMind Group CEO on connected offerings and future plans

Today marks yet another milestone for all of us here at AnyMind Group. It has definitely been a memorable journey, one that started 4.5 years ago.

We’ve always had lofty ambitions to grow, and over the years, we’ve evolved and launched various products and offerings across various industries.

Growth for everyone has been our underlying philosophy throughout the years, and the basis of what we’re looking to drive with our renewed mission: “Make every business borderless.”

Borderless does not just mean between geographical boundaries, but also across bu

Blog

AnyMind Group

Oct 21, 2020

Why we’re evolving the AdAsia and CastingAsia brands

At AnyMind Group, we’re certainly an ambitious bunch - from our mission to “Make every business borderless”, to our company philosophy of “Growth for everyone” - we’ve got our eyes set on empowering businesses and individuals around the world to remove borders, and not just geographical boundaries.

We’re looking to remove borders between businesses and customers, online and offline, industries, platforms. We can go on and on!

Right now, you may have already seen our announcement that we’re changing some of our product names, or you might have already n

Blog

Influencer Marketing

Aug 27, 2020

Social media influencer marketing in Hong Kong

Download: State of Influence in Asia 2021 report now

We’re looking at yet another market, following our analysis of influencer marketing in Singapore, that is small in size but packs a big punch.

Hong Kong has one of the most thriving economies in the world, and is known as a hub for international trade and investment. As a highly-urbanized market, it comes as no surprise that internet user penetration rate stands at 91%, according to data from Hootsuite and We Are Social, with a mobile phone connection rate at 181% versus the total population.

Blog

AnyMind Group

Aug 14, 2020

AnyMind Group All-Hands Meeting 2020

In August, more than 750 #TeamAnyMind staff from across 13 markets dialled in for the company’s first-ever virtual all-hands meeting. Apart from monthly meetings for all staff, the all-hands meeting provides #TeamAnyMind across various markets and business lines with insights into the overall direction and exciting future plans of AnyMind Group.

The theme for this all-hands meeting is around appreciation and working together to overcome whatever challenges may lie ahead.

The evening started off with a video where AnyMind Group’s C-level staff than

Jul 16, 2020

Blog

AnyMind Group’s 2020 in summary

Social media influencer marketing in Malaysia

AnyMind Group CEO on connected offerings and future plans

Why we’re evolving the AdAsia and CastingAsia brands

Social media influencer marketing in Hong Kong

AnyMind Group All-Hands Meeting 2020

Social media influencer marketing in Malaysia

AnyMind Group CEO on connected offerings and future plans

Why we’re evolving the AdAsia and CastingAsia brands

Social media influencer marketing in Hong Kong

AnyMind Group All-Hands Meeting 2020

Social media influencer marketing in Singapore

[Post event report] PLAZMA12: Building the first, truly-unified, omni-channel marketing platform in Thailand and SEA

In conversation with Kosuke Sogo, CEO and co-founder, AnyMind Group

Social media influencer marketing in the Philippines

#AnyMindFamily Stories – Siwat Vilassakdanont (X) – Keep motivated by having a great support system

#AnyMindFamily Stories – Lidyawati Aurelia – Believe in yourself, you can be hero from zero

Social Media Influencer Marketing in Thailand

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