Nov 17, 2020
Social media influencer marketing in Malaysia
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Malaysia is a rather interesting market for social media influencers, KOLs and influencer marketing, and not just for the current state of the industry.
A recent report released by Google, Temasek and Bain & Company showed growth in new digital service consumers by 36% versus the total digital service consumers in Malaysia - a growth that is on par with the Southeast Asia region’s average, and higher than Singapore and Thailand.
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