In a region where marketing transformation is accelerating at record pace, the most important conversations aren’t always happening on stage. Often, they’re happening across the table.
This month, AnyMind Group was represented at the exclusive MMA CMO Dinner in Dubai, an intimate gathering of senior marketing and business leaders shaping the future of the MENA landscape. But this evening marked more than just another industry touchpoint. It represented a strategic milestone for AnyMind’s growing role in the region.
A Seat at the Table, In a New Capacity
Aditya Aima, Managing Director, Growth Markets and Co-Managing Director, India & MENA, and Pankaj Arora, Head of Mobile Business – MENA, PK & Emerging Markets, attended the dinner in their new capacity as MMA board members.
This was their first official engagement with the MMA community in that role, a meaningful step not just for them personally, but for AnyMind’s position within the region’s marketing ecosystem.
Board participation signals more than representation. It signals responsibility, to contribute to dialogue, to shape industry standards, and to help steer the conversation toward sustainable, tech-enabled growth.
The Themes Defining MENA’s Next Marketing Chapter
- The accelerating adoption of AI and automation across media and commerce
- The growing importance of first-party data strategies in a privacy-first world
- The convergence of brand, performance, and commerce
- The increasing expectation for measurable ROI across every marketing touchpoint
MENA is no longer an emerging digital market, it is a sophisticated, mobile-first ecosystem where brands are expected to move faster, personalize deeper, and measure smarter.
For AnyMind, these conversations align directly with what we are building: an end-to-end, AI-powered platform that connects marketing, commerce, and monetization into a single growth engine for brands, publishers, and creators.
Why This Moment Matters
Being part of the MMA board places AnyMind in the room where strategic marketing dialogue in the region is actively shaped. It allows us to contribute perspectives drawn from across Asia and other high-growth markets, while deeply understanding the unique dynamics of MENA.
For brands and partners, this means working with a team that is not only executing campaigns, but actively contributing to the industry’s direction.
As MENA continues its rapid digital evolution, collaboration between marketers, platforms, and technology partners will define who leads and who follows.
Looking Ahead
We thank the MMA team for hosting an evening that fostered meaningful, forward-looking conversation.
For AnyMind, this is part of a broader commitment to the MENA region, not just to grow within it, but to grow alongside it.
If you are a brand, publisher, or partner looking to navigate the next phase of marketing transformation in MENA, we welcome the conversation.
The table is expanding and the future of marketing in the region is being built now. Connect with our MENA team to explore how AI-driven growth can deliver measurable impact
