News

AnyMind Group Partners with MUSCAT GROUP to Build New Brand Growth Model

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced a strategic partnership with MUSCAT GROUP Inc.

, a Japan-based brand production company. The collaboration will combine MUSCAT GROUP’s expertise in social-first brand building with AnyMind Group’s technology platforms and global network, enabling the creation of a new co-creation model that supports brand growth across online and offline channels.

Through this partnership, the two companies will jointly develop integrated marketing mode

Press Release

Influencer Marketing

Aug 29, 2025

AnyMind Group acquires Japan-based creator studio for the beauty industry, NADESIKO

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the acquisition of all shares of NADESIKO Inc.

, a Japan-based creator studio specializing in short-form beauty content and marketing. This marks AnyMind Group’s 12th acquisition globally (including the acquisition of Vibula, which is expected to be completed in Q3 2025), and its 6th acquisition in Japan.

NADESIKO brings strong expertise in social marketing for the beauty industry, including leadership in the short-form video marke

Blog

E-commerce & D2C

Aug 28, 2025

Live Commerce is the Shortcut to Winning Customers in 2025 and Beyond

In 2024, beauty brand P.Louise hosted a 12-hour TikTok live shopping marathon that generated USD 2 million in sales. That translates to two products sold every second.

According to Grand View Research, the live commerce sector will continue to expand rapidly, with a compound annual growth rate (CAGR) of 32% from 2024 to 2030. By 2030, the market is expected to reach approximately USD 77.89 billion.

Selling real-time, at scale, will be the new frontier of commerce in APAC.

The new frontier of shopping

At its core, live commerce is a dynamic comb

Case Study

Publisher Growth

Aug 26, 2025

How Inven Supercharged Revenue with AnyMind’s Video Ads

Publisher Profile

Inven, run by Inven Co., Ltd., is Korea’s top game webzine and community, well-known for its strong impact on the country’s gaming culture. Launched in 2004, it quickly became popular for its detailed World of Warcraft guides and has since grown to be Korea’s third largest internet community site. Inven offers a vast amount of game information, dedicated sub-communities, and lively discussions for millions of gamers. Despite facing controversies and challenges over the years, it remains the leading hub for game news and user interact

Press Release

Creator Growth

Aug 26, 2025

AnyMind Group signs first Thai IT creator for AnyLive for Creators

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of Thailand’s first AI creator avatar under its AnyLive for Creators program, developed in partnership with renowned host and creator of BT Beartai, Pongsuk “Nui” Hiranprueck, founder and CEO of Show No Limit.

Nui is one of Thailand’s most recognizable IT voices with 30+ years in the industry and the creator of BT Beartai, has a digital presence spanning 1.5M YouTube subscribers, 380K TikTok followers, 56K Instagram followers, and 120K f

Press Release

E-commerce & D2C

Aug 21, 2025

AnyMind Group launches AnyLive for Creators to unlock new opportunities for creators and brands

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of AnyLive for Creators, enabling influencers and content creators (collectively creators) to generate their own AI avatars.

The Asia-Pacific live commerce market is projected to exceed US$77 billion by 2030.At the same time, the region’s creator economy is on track to surpass US$75 billion by 2032.As these two spaces converge, new challenges emerge such as longer streaming demands, limited creator bandwidth, and a lack of data-driven f