AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has secured six awards at the DATAMATIXX 2025 Summit, underscoring its leadership in marrying creativity, technology and data to deliver transformative marketing outcomes.
The wins span creativity, cross-channel data integration, mobile marketing, and influencer marketing, with all recognized campaigns planned, executed, and measured through AnyMind’s proprietary platforms.
Award Highlights
Gold Award – Mobile Marketing Platform of the Year
POKKT, AnyMind’s proprietary mobile marketing platform, was named the top platform of the year for delivering innovative, impactful campaigns at scale.
Gold – Excellence in Cross-Channel Data Integration
Alpenliebe India’s Mango Pop Fills campaign was recognized for outstanding cross-channel execution and consumer impact utilizing the POKKT platform. Campaign name and duration
Gold – Excellence in Data-Driven Mobile Video Marketing
Bommer India achieved standout engagement through POKKT’s mobile video analytics and hyper-personalized storytelling capabilities.
Silver – Most Creative Use of Data Storytelling
YSL India’s Myslf campaign demonstrated the power of data-fueled narratives to inspire consumers, winning industry-wide praise. Is there a campaign name, also duration?
Silver – Best Use of Data-Driven Influencer Marketing
Shell India’s The Silent Shift harnessed AnyMind’s influencer marketing platform AnyTag to connect creators and data for authentic, high-impact campaigns.
Bronze – Best Use of Behavioral Data in Marketing Strategy
KFC India leveraged real-time audience insights to drive precision targeting through POKKT, boosting engagement and measurable results.
All award-winning work leveraged POKKT’s advanced capabilities, with the Shell campaign further showcasing AnyTag’s influencer intelligence and execution power.
