AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced a strategic partnership with MUSCAT GROUP Inc.
, a Japan-based brand production company. The collaboration will combine MUSCAT GROUP’s expertise in social-first brand building with AnyMind Group’s technology platforms and global network, enabling the creation of a new co-creation model that supports brand growth across online and offline channels.
Through this partnership, the two companies will jointly develop integrated marketing models spanning social media, e-commerce, live commerce, and brick-and-mortar retail, while also accelerating the international expansion of MUSCAT’s brands, starting with Asia.
MUSCAT GROUP focuses on building leading brands in specialized market segments by leveraging social media as the starting point. The company has developed and operates multiple direct-to-consumer (D2C) brands, with strong expertise in social-first brand development, such as Japanese beauty brand “MiiS
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The key initiatives of this partnership are:
- Integrated Online-Offline Promotions: By combining AnyMind Group’s technology, including AnyX (e-commerce management), AnyTag (influencer marketing), AnyLogi (logistics), and AnyLive (AI-powered live commerce) with MUSCAT’s brand development expertise, the partnership will enable consistent, multi-channel product promotions spanning social, e-commerce, live commerce, and physical retail
- Overseas Expansion of MUSCAT’s Beauty Brands
For MUSCAT’s beauty brand portfolio, AnyMind Group will leverage its technology infrastructure, global presence and local expertise to provide end-to-end support from strategy planning and sales channel development to optimization and operations across Asia
On the partnership, Ryo Okubo, CEO of MUSCAT GROUP, said: “At MUSCAT GROUP, our goal is to enrich people’s lives and unlock future potential through brand production that reflects diverse values and individuality. This partnership with AnyMind Group allows us to create new opportunities for co-creation with influencers and to expand our brands across Asia, strengthening the value we deliver to society. By building new marketing models and mechanisms for brand value creation, we believe we can expand the growth potential of our brand production business.”
Kosuke Sogo, CEO and Co-Founder of AnyMind Group, said: “Brands today are building connections with consumers starting on social platforms and extending experiences through e-commerce, live commerce, and physical retail. In areas like beauty, influencer- and content-driven brand experiences are increasingly translating directly into purchase behavior. By combining MUSCAT’s expertise in brand development and social-driven strategies with our platforms for e-commerce, marketing, logistics, and live commerce, we can provide more integrated and scalable support for brand growth. Together, we aim to create new models of marketing and value delivery across markets.”
