AnyMind Group recently participated in Meta’s event in Jakarta, Indonesia, which explored how brands can leverage diverse content sources—including AI, creators, and influencers—to strengthen their advertising strategies.
Lidyawati Aurelia, Country Manager, AnyMind Group, Indonesia, and Ayu Gani, influencer and content creator, sharing perspectives on impactful brand–creator partnerships. They emphasized that strong collaborations go beyond follower counts, focusing instead on authentic audience alignment, creative skills, and professionalism. A recommended approach is to begin with trial projects before committing to long-term partnerships, guided by clear yet flexible briefs that allow creative freedom.
Ayu also shared direct feedback with brands, encouraging early involvement in campaign planning, transparency on results, and building long-term relationships over one-off projects. They cautioned against overly rigid scripts or rushed timelines, both of which can undermine authenticity and content quality.
The event concluded with a clear message: the future of marketing lies in trust-based, strategic collaborations that deliver authentic connections with audiences.
