News

AnyMind Group and Equativ: Celebrating 7 Years of Partnership, Growth, and Innovation

We are excited to celebrate seven years of a transformative partnership with Equativ, a relationship that has evolved and grown stronger over time. Starting from modest roots and evolving into a pivotal strategic partnership, this journey has been defined by creativity, achievement, and a mutual dedication to enabling publishers throughout Asia.

Céline Gauthier-Darnis

EVP MENAT & APAC, Equativ

From the very beginning, AnyMind has been more than a client — they’ve been a trusted partner who shar

Press Release

E-commerce & D2C

Aug 12, 2025

Unicharm taps on AnyMind Group for end-to-end support on TikTok Shop in Japan

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has signed an agreement with Unicharm Corporation (Unicharm) to provide end-to-end BPaaS support for Unicharm’s TikTok Shop operations in Japan, with full-scale operations starting from September 2025.

Since 2024, AnyMind Group and Unicharm have collaborated in various Southeast Asian markets, leveraging TikTok Shop to drive its marketing and e-commerce efforts. Utilizing AnyMind Group’s proprietary technologies, such as AnyLi

Blog

People

AnyMind Group

Aug 11, 2025

Friendship Day 2025: A Movie Night to Remember at AnyMind

This Friendship’s Day at AnyMind, our team decided to unwind with a movie night at the office. The space was set up to feel extra welcoming, comfy seating, dim lighting, and plenty of popcorn for everyone to share.

The movie of the night was The Bucket List. Some of us had seen it before, for others it was new, but it didn’t matter, what made the difference was being together, away from our desks, just enjoying a good film.

The story followed two unlikely friends who set out to make the most of life. It was the kind of movie that gets you thinking,

Press Release

AnyMind Group

Aug 7, 2025

AnyMind Group obtains ISO/IEC 27001:2022 certification for Information Security Management Systems in Japan

Tokyo - August 7, 2025 -AnyMind Group[TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has obtained ISO/IEC 27001:2022 certification, an international standard for information security management systems (ISMS) for its group companies in Japan*¹.

*¹: The certification was issued by Bureau Veritas Japan Co., Ltd., a third-party certification body that assessed the conformity of the organization’s ISMS to ISO/IEC 27001:2022.

As the handling of information grows increasingly sophisticated and complex across industrie

Press Release

Publisher Growth

Aug 6, 2025

Kiragames partners with AnyMind Group to boost advertising revenue for Unblock Me app

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has partnered with Thai game development company, Kiragames, and boosted in-app advertising revenue for its popular gaming app, Unblock Me, by 174% year-on-year within just six months of collaboration.

Unblock Me is a simple and fun puzzle game that has been downloaded over 160 million times globally. The success has led to it being localized for the Chinese, Korean and Japanese markets.

In early 2025, Kiragames tapped on AnyM

Blog

AnyMind Group

Aug 5, 2025

ChinaJoy 2025 Recap: A Showcase of Innovation

From August 1 to 3, 2025, AnyMind Group made a powerful impact at the 22nd China International Digital Interactive Entertainment Exhibition (ChinaJoy 2025), held at the Shanghai New International Expo Centre’s Business Negotiation Hall. Our booth at W4 Hall, A703, served as a hub for innovation, fostering dynamic connections among brands, publishers, and creators, and paving the way for the future of digital entertainment and e-commerce.

Booth Highlights

Creator Matching, Content Creation, and Global Strategies