AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, today celebrates the remarkable growth of its partner, BG Sport official YouTube channel grew from 100,000 to 1 million subscribers in just 7 months a milestone achieved through its strategic partnership with AnyMind Group, leveraging data-driven management, content optimization, and innovative fan engagement.
At BG Sports’ “FEEL THE GAME LIVE THE PASSION” press event, Kiatisak Watcharapruk, Managing Director, Creator Growth, AnyMind Group, shared the secret behind the channel’s success, stating that the key factor was continuous data analysis and channel performance development to optimize content for the audience.
“Our team worked closely with BG Sports to optimize their content, making it easier for viewers to find and access. The results are quite clear, with a click-through rate (CTR) as high as 9.9%, which is almost double the YouTube average,” said Watcharapruk.
“Working with AnyMind Group has been a good experience because AnyMind Group is professional and can quickly solve unexpected problems. It is also a good opportunity to grow and develop together,” said BG Sports.
AnyMind Group continues to provide comprehensive channel management solutions that have been and continue to be crucial to this success. This includes a sophisticated approach to copyright management, where AnyMind actively protects BG Sport’s content from illegal distribution while simultaneously fostering organic growth.
“We employ a flexible copyright strategy, while we handle the takedown of illegal live streams, we also encourage the creative use of clips on other platforms like TikTok and Facebook, which feature organic content. These types of content can attract more viewers and subscribers back to BG Sports’ main channel,” Watcharapruk explained.
The partnership focuses on leveraging YouTube’s algorithm by prioritizing fresh content and high fan interaction. AnyMind’s data analysis capabilities enabled BG Sports to identify what resonates with the audience, allowing BG Sports’ commentators to enhance their engagement, which in turn boosts the channel’s visibility.
“Our goal with BG Sports now is to reach 10 million subscribers and receive YouTube’s Diamond Button, through BG Sports’ strong content lineup alongside our data-driven strategies,” Watcharapruk concluded.
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