2021 influencer marketing report for India

India is one of the most diverse and growing markets in the world, with a social media population of 448 million users and a 21.2% year-on-year growth rate.At the same time, influencer marketing in India is a growing space, and one that is expected to stick in the coming years. In this report, we look at the hottest influencer verticals in India, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in India in terms of p