AnyMind Group, an end-to-end commerce enablement platform, have collaborated with Taiwanese duo Marc and Mary to launch their direct-to-consumer (D2C) product “Ma-li”, a uniquely designed calendar that was launched at midnight on 10th November 2021.
Within a single day, sales of “Ma-li” hit over NT$1,000,000 on the launch day. “Ma-li”, which is a product that both Marc and Mary really wanted to create for a long time, is a daily calendar with uniquely designed characters. Marc and Mary wanted to create a calendar that can always be with their fans when they encounter difficulties in their life by using a sarcastic yet humorous narrative. Each page of the calendar has Mary’s hand-drawn characters along with their own sarcastic comments of the humourous situation. By tapping on AnyMind’s D2C offerings, from product and concept planning, product design and manufacturing to the penultimate product launch, Marc and Mary were able to turn their idea into reality that their fans can enjoy! With the great support of both creators and strong engagement between creators and fans, “Ma-li” gained an exceptional achievement in less than 24 hours!
Marc and Mary are popular hosts and emcees of Taiwan’s major events and awards, and they were also DJs of a well-known radio program.They now have their own YouTube and Podcast channel “Dear Marcy”.
