Indonesia is a rather unique market for influencer marketing – from most-favoured social media platforms for influencers, to the way these social media platforms are used. One thing is for certain though, influencer marketing continues to be on a positive trajectory in Indonesia, for both marketers and influencers.
In this report, we look at the hottest influencer verticals in Indonesia, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in Indonesia in terms of platforms, influencer categories and median engagement rates.
Our objective is to help marketers make increasingly informed decisions on influencer marketing, and drive education around influencer marketing across the region, ultimately furthering the industry for more impactful and efficient influencer marketing activities.
Data in this report was obtained and analyzed from the AnyTag platform, and all figures shown are accurate as of publication.