News

D2C outdoor brand ARAKA collaborates with Columbia PFG to launch fishing jacket

AnyMind Group, an end-to-end brand enablement platform, has once again teamed up with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, for the launch of a fishing jacket - the Cold Spider AK Softshell Jacket - by direct-to-consumer (D2C) outdoor brand ARAKA, created by UUUM’s exclusive creator Tsuriyokadesyou in collaboration with Columbia PFG (Performance Fishing Gear), the fishing product line of Columbia Sportswear Japan. The new item will be available on the Columbia official online store and Colum

Event

Influencer Marketing

Feb 10, 2023

Influencer Marketing 2023 Crash Course

Influencer marketing has come a long way, and in 2023, we'll see a maturation of influencer marketing as we know it. How can brands and marketers in Singapore stay relevant but also ahead of the curve? What are the key opportunities this year for brands in Singapore to tap on? How can marketers attribute influencer marketing to business results?

Join us as we dive into a range of topics centered around successful influencer marketing strategies and insights from influencers in Singapore.

Topics:

Starting influencer marketing campaigns

Choosing the

Press Release

E-commerce & D2C

Feb 9, 2023

D2C fragrance brand Shefar taps on AnyMind Group to launch new product Aine

AnyMind Group, an end-to-end commerce enablement company, has today announced that direct-to-consumer (D2C) brand Shefar will be launching its latest fragrance, Aine, by tapping on AnyMind Group’s various tools including AnyFactory, AnyX, AnyChat and AnyLogi. The product will go on sale on the Shefar official online store from 7:00 PM on 11 March 2023.

To commemorate the launch of its latest fragrance, Shefar will be activating a pop-up store at fruta&, a cafe in Jingumae, Shibuya-ku, Tokyo, on 4 March and 5 March 2023.

Aine is a fragrance th

News

Press Release

E-commerce & D2C

Feb 9, 2023

AnyMind Group looks to bring 100 Japanese brands to various parts of Asia

AnyMind Group , an end-to-end commerce enablement company, has today announced a program that aims to support 100 Japanese brands in their cross-border expansion into markets including Thailand, Taiwan, Malaysia, Singapore, India, Indonesia and the Philippines.

The brands and their products will be made available to consumers in the aforementioned markets through e-commerce marketplaces such as Shopee, Lazada, Tokopedia, Amazon and Flipkart. This is done through already-established online stores under the name “AnyShop Official Store,” an offshoot of it

People

Publisher Growth

Feb 6, 2023

AnyMind Group Careers: Publisher Growth in Indonesia

We speak with Ericatania Lase, Business Development Manager of Publisher Growth department for AnyMind Group Indonesia. She shares with us what it is like working in the Publisher Growth team in Indonesia, the best thing about working in AnyMind Group, as well as the knowledge and skills that a Publisher Growth professional needs to have.

Can you share with us an introduction about yourself when you first joined AnyMind Group?

My name is Ericatania Lase, I am the Business Development Manager of Publisher Growth department for AnyMind Group Indon

Press Release

E-commerce & D2C

Feb 2, 2023

Singer-songwriter Taisei Miyagawa taps on AnyMind Group to launch D2C apparel brand Etrarium

AnyMind Group, an end-to-end commerce enablement company, has today announced that Japanese singer-songwriter, Taisei Miyagawa, who has over 2.7 million followers on social media, will be launching a direct-to-consumer (D2C) apparel brand called Etrarium. The brand will launch on 24 February 2023 at 8:00 pm Japan Standard Time. Prior to the official launch date, the brand will hold a pop-up store in “+8 Gallery&Studio” in Omotesando, Tokyo, Japan, on 18 and 19 February 2023.

As a student, Miyagawa was posting videos on Twitter and other social