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AnyMind Group adds Google’s PPID to AnyManager

AnyMind Group, an end-to-end commerce enablement company, has today announced that Google’s Publisher Provided Identifier (PPID) is now integrated into and available for use on its platform for web and app publishers, AnyManager. This follows a similar move earlier this year in integrating audience identification (ID) solutions such as LiveRamp’s Authenticated Traffic Solution and PubMatic’s Identity Hub onto AnyManager, providing publishers with a way to easily implement and use the industry’s leading ID solutions and help advertisers to better reac