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D2C beauty brand GAB ME launches new Enamel Glow Rouge lineup

Available on the GAB ME official online store from 7:00 PM JST, 26 August 2022

AnyMind Group, an end-to-end commerce enablement company, has today announced that D2C beauty brand GAB ME, a brand created by Tanakaga of Japanese YouTube duo Paparapys, will launch its new Enamel Glow Rouge product range on the GAB ME official online store on 26 August 2022, 7:00 PM Japan Standard Time.

Tanakaga tapped on AnyMind Group’s platforms including AnyX (e-commerce management), AnyFactory (manufacturing), AnyLogi (logistics) and AnyChat (conversational commerce), for the launch of her new product line.

The concept for this range is to create a gloss tint that “makes people fall in love with you.” The product’s glossy texture comes in various tints, providing the wearer with the appearance of wearing both lipstick and lip gloss with just a single coat. Although it has a thick texture, it is light and comfortable to wear without the heavy characteristic of gloss. The smooth matte lip tint has a glossy feel whilst retaining good coloring properties.

GAB ME is the second D2C brand co-created by Tanakaga with AnyMind Group, the other being her D2C fashion brand GAB GAB.

GAB ME | Enamel Glow Rouge product lineup

01 Merlot Chic (wine red)

Available in a strong burgundy color, the lipstick has a deep dark red color property emulating the color of wine.

02 Keel Marsh (ruby)
The rouge comes in a glossy pink-red color which is easy to use for daily wear.

03 Lorge Mary (old rose)
Coming in a classy pink beige color, the rouge is elegant and sophisticated for the working adult.

04 Misty Finn (brown beige)
Stylish orange-brown color that blends well with skin.

・Trade name: Gabumee Enamel Glow Rouge
・Retail price: ¥1,800 (tax included)
・Contents: 6.5g
・Distributor: AnyMInd Japan / 31F Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo
・Contact: 03-6384-5561
・Manufactured and distributed by: Ocell Corporation / 5-25-7, Hakataeki-Minami, Hakata-ku, Fukuoka City, Fukuoka Prefecture, Japan


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