News

Indonesian brands spend big for influencer marketing campaigns on Instagram

AnyMind Group, an end-to-end commerce enablement platform, has today released the 2021 version of its Indonesia-focused influencer marketing report. The report highlights the platforms that marketers had spend most of their budget for influencer marketing on, top three influencers verticals in Indonesia, the most-used social media platforms for influencer marketing by various category of influencers in Indonesia.

An analysis of data from AnyMind Group's influencer marketing platform, AnyTag, showed that in the past year, the social media platform that

Report

Influencer Marketing

Nov 24, 2021

2021 influencer marketing report for Indonesia

Indonesia is a rather unique market for influencer marketing - from most-favoured social media platforms for influencers, to the way these social media platforms are used. One thing is for certain though, influencer marketing continues to be on a positive trajectory in Indonesia, for both marketers and influencers.

In this report, we look at the hottest influencer verticals in Indonesia, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest i

Blog

AnyMind Group

Nov 23, 2021

A Day out of the office, let’s clean the beach together!

Apart from working in the office, can we do something meaningful together? In the fall of 2021, our Taiwan team had their first CSR Day and headed to clean the beach on the Jinshan coastline.

Founded in 2016, AnyMind Group is an end-to-end commerce enablement platform that provides a range of tools for businesses - from manufacturing and e-commerce enablement to marketing, logistics and more. Putting business aside, we also need to do whatever we can to protect our environment and make greater efforts for our society. Given the abundant marine

Blog

AnyMind Group

Nov 22, 2021

A day in the life of…Creator Development Executive, Vietnam at AnyMind Group

The Creator Growth department at AnyMind Group is responsible for helping influencers and content creators (creators) to grow through the AnyCreator platform. Specifically, influencers and creators can leverage on AnyCreator to analyze, optimize and grow their social media channels and connect with brands for collaborations and sponsorships.

The Creator Growth department in Vietnam is divided into two sub teams: Creator Engagement and Creator Development. The Creator Engagement team is responsible for finding the right influencers and creators to join

Event

Publisher Growth

Nov 18, 2021

[Webinar] How Technology can Support Local Media to Sustain Business

This webinar will share about how technology can support local media to sustain business throughout site speed and user engagement, better ad formats and best technology practice.

Agenda:

• Testimonial from AnyMind's publishers (GNI and CWV)

• Topic 1: Data insight: How import the site speed and engaging with user

• Topic 2: Engage users with better ad formats

• Topic 3: How AnyMind accelerates publisher growth through technology and intelligence

• Testimonial from publishers (GNI and Web Stories)

• Dialog with publisher: challenge and the succe

Press Release

E-commerce & D2C

Nov 16, 2021

UUUM and AnyMind team up to launch a new D2C brand for a toy poodle named Ernie

AnyMind Group, an end-to-end commerce enablement platform, together with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, have announced the launch of "Ernie's Store", a new direct-to-consumer (D2C) brand created by P2C Studio, Inc. (a subsidiary of UUUM), and AnyMind Group, as part of a partnership between the two companies.

“Ernie's Store" is the first D2C brand featuring a toy poodle named Ernie, an influencer that gained popularity through Instagram. The items featured on Ernie’s Store look to