News

Mastering Influencer Marketing: A Comprehensive Guide to Success

What defines success in an influencer marketing campaign? What are the key factors that truly make an impact? Through this article, we'll embark on a journey to guide you in creating successful influencer marketing campaigns for your brand.

1. Clarify Your Objectives

Begin by pinpointing your specific goals. Are you aiming to boost brand awareness, drive sales, launch a new product, or engage with a particular target audience? Your objectives will shape the entire campaign.

Also, this would be a good opportunity to nail down your campaign evalua

Blog

AnyMind Group

Sep 14, 2023

AnyMind Thailand Team Ignites Excitement for the New Paradigm of Influencer Marketing at DAAT Day 2023 – Bangkok

In a compelling session at DAAT Day 2023, Kosuke Sogo, CEO of AnyMind Group, shared an insightful perspective on the current state of MarTech in Thailand, emphasizing that "MarTech is not tomorrow; it's NOW." Sogo conveyed that there remains ample room for expansion and untapped potential for MarTech to flourish in Thailand, much like the thriving e-commerce landscape in Japan. The comparison serves as a reminder that Thailand, too, can attain similar heights.

In today's fast-paced business environment, especially within the realm of e-commerce, te

Press Release

E-commerce & D2C

Sep 13, 2023

Japanese influencer Naenano taps on AnyMind Group’s Brand Commerce offerings to launch official merchandise and store

AnyMind Group, a technology company for the business supply chain, has today announced that Japanese talent and influencer Naenano is launching her first official merchandise store, called “Naenano’s Variety Store.” Naenano is represented by AnyMind Group-owned GROVE, Inc.

Naenano’s Variety Store will debut with a range of original merchandise including t-shirts, towels and accessories, available for purchase on October 20, 2023, starting at 18:00 JST, exclusively on the store's website. In anticipation of the website launch and new product release,

People

AnyMind Group

Sep 7, 2023

How is it like working in AnyMind’s Corporate Team in Indonesia

Can you explain what the Corporate department is like?

Devi: As the Finance team, our primary responsibility is to manage all aspects related to Finance, Accounting, Tax, and Administration. At a broader level, our team is responsible for managing the company's finances, ensuring that the company has sustainable access to cash. We also serve as business partners, collaborating with other departments both within and outside the company.

Our team is guided by our company’s values of “Be Open”, “Be Bold”, “Move Faster”, “Stay Updated”, and “Achieve To

Press Release

Product Update

Influencer Marketing

Sep 6, 2023

AnyMind Group’s AnyTag extends support to Meta’s Threads

AnyMind Group, an end-to-end commerce enablement company, has today announced that its influencer marketing platform, AnyTag, now supports the management of influencer marketing campaigns and the reporting of campaign performance on Meta’s newest social media platform, Threads.

AnyTag already has integrations with Meta-owned Facebook and Instagram, along with other social media platforms including X (formerly known as Twitter), YouTube and TikTok. The platform enables marketers to discover influencers across Asia, and activate, manage, track and attr

Event

Influencer Marketing

Sep 4, 2023

[Singapore] The 3rd evolution of influencer marketing and the rise of eSOLs

We’ve now entered the 3rd evolution of influencer marketing - one where influencer marketing converges with digital commerce and is much more attributable to business results. This has also given rise to a new type of influencer which we are coining eSOLs (e-Selling Opinion Leaders).

Who are eSOLs? eSOLs are online personalities who can influence buying decisions and drive sales for brands they collaborate with.

This seminar is your gateway to unlocking a new dimension of marketing success through the strategic integration of eSOLs into your market