News
Press Release
AnyMind Group
Oct 9, 2025
AnyMind Group Unveils “Thailand Digital Landscape 2025” Revealing the evolving behavior of modern Thai consumers with increasingly complex purchase journeys
AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has released the “Thailand Digital Landscape 2025” report. The study explores the behaviors and preferences of Thai consumers in the digital era and reveals that the consumer purchase journey has become more complex and non-linear. Rather than following a traditional marketing funnel, it now consists of interconnected ‘touchpoints’ across the online ecosystem, shaped by evolving media consumption patterns. The report is based on a mixed-method analysis, lever
