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E-commerce & D2C

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Japanese influencer Naenano taps on AnyMind Group’s Brand Commerce offerings to launch official merchandise and store

Naenano’s Variety Store will feature exclusive merchandise from October 20, 2023, and hold a pop-up store in Shinjuku Lumine

AnyMind Group, a technology company for the business supply chain, has today announced that Japanese talent and influencer Naenano is launching her first official merchandise store, called “Naenano’s Variety Store.” Naenano is represented by AnyMind Group-owned GROVE, Inc.

Naenano’s Variety Store will debut with a range of original merchandise including t-shirts, towels and accessories, available for purchase on October 20, 2023, starting at 18:00 JST, exclusively on the store’s website. In anticipation of the website launch and new product release, a pop-up store featuring pre-sale of new items will take place at Lumine Est Shinjuku from October 13, 2023 (Friday) to October 15, 2023 (Sunday), for a three-day limited engagement. Naenano will also be present at the pop-up store at various times to interact with customers.

To create her first-ever official merchandise, Naenano tapped on AnyMind Group’s Brand Commerce platforms including AnyX (e-commerce management), AnyFactory (manufacturing), AnyChat (customer engagement), and AnyLogi (shipping).

On the launch of her official merchandise line, Naenano said: “It was one of my dreams to have a product that I designed myself, so I am very happy to see it come true. I think I was able to create something really cute while taking my time! I’m looking forward to seeing them in everyone’s hands, and we are waiting for you in the cute pop-up store!”

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