AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of functionality to support the centralized management and analysis of advertising data from platforms including Google, Facebook and TikTok on its e-commerce management platform, AnyX.
Through the advertising report function, marketing and e-commerce professionals can aggregate advertising data from Google Ads, Meta Ads Manager and TikTok Ads and view reports in a segmented or unified manner across platforms. Data can also be displayed by campaign, ad group, ad set, keyword, and creative, enabling in-depth analysis of ad performance across a variety of angles and metrics including ad spend, impressions, cost-per-mille (CPM), clicks, clickthrough rate (CTR), cost-per-click (CPC), conversions, conversion rate, cost-per-acquisition (CPA).
This data can then be layered over data from connected e-commerce platforms including Shopee, Lazada, Amazon, Qoo10, Rakuten, Tokopedia, Shopify, TikTok Shop, and more, providing e-commerce professionals with a detailed view of advertising impact on sales, and the calculation of metrics such as e-commerce sales generated through advertising and return on ad spend (ROAS).
The advertising report function removes the need, time and effort, for e-commerce and marketing professionals to download reports from disparate platforms and cross-analyze against data from various siloed advertising and e-commerce platforms to make decisions.
Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “As we continue advancing into a world where business is increasingly digitized, there is a need to cut out the complexity of digital commerce and provide a single source of truth across the business supply chain. The addition of advertising reports is another logical step that leverages on our partnerships in the marketing space to provide marketers, e-commerce experts and business owners with the best data to make the best decisions. As we increase the capabilities of AnyX and deepen integrations across our product suite, we’re looking to provide a catalyst that transforms business infrastructure to achieve greater efficiency and effectiveness.”
AnyX is an e-commerce management platform that enables users to consolidate and drill-down data across their e-commerce channels and unifies the management of product master and order data across channels. The platform also has other features for promotional event planning, logistics management, customer relationship management, and interoperable automated workflows across selected platforms, all through a single dashboard.
