Press Release
Influencer Marketing
Nov 24, 2021
Micro-influencers in India hold maximum brand deals but Nano-influencers get higher median engagement: AnyTag Report
AnyMind Group, an end-to-end commerce enablement platform, published its annual Indian report on “State of Influencer marketing in India 2021” which studies the influencer marketing space in India in depth to analyze various factors such as median engagement rates and influencer category breakdown. The report highlights that YouTube still ranked highest in most-used social media platforms in India amidst the rise Instagram, Facebook and Twitter saw a major rise in proportion to the other social media platforms during 2020-21.
The report taps on data f