News

AnyMind Group combines AnyStyle.Tokyo with ENGAWA’s Japan Insiders

AnyMind Group has today announced the merging of AnyStyle.Tokyo, an influencer network specializing in foreign influencers living in Japan with ENGAWA’s Japan Insiders, an influencer network of foreigners in Japan. These influencers are available through the AnyTag platform, enabling users to select the most suitable influencers based on targeted audiences.

With COVID-19, opportunities for offline inbound and overseas promotions have decreased. However, the demand for online and social media-based promotions have increased. The pandemic became a

Case Study

Influencer Marketing

May 6, 2022

How to leverage influencers for in-person events?

Customers nowadays consume a great amount of digital content, including on social media, to find out things that interest them. However, it is challenging to make customers interact in offline events.

With the aim of promoting its rechargeable battery and sustainability, GP Batteries held an offline workshop in PMQ to promote its new rechargeable batteries brand - Recyko and tapped on AnyMind Group's influencer marketing platform AnyTag to drive awareness and increase their subscriber database.

Strategy

Finding the right talents and generating UGC

Case Study

Influencer Marketing

Apr 14, 2022

Calbee, Inc. taps on AnyTag for breakfast cereal brand

Background

Calbee, Inc., a Japanese food maker and brand, is popular amongst Taiwanese consumers for its Jagabee snack, with its unique shape and delicious taste winning the hearts of consumers. Although Calbee’s star products have created a strong reputation for the brand in Taiwan, consumers’ awareness of its other products is still lacking.

In order to increase consumer awareness and favorability of their fruit cereal line, Calbee, Inc. tapped on AnyMind Group’s influencer marketing platform, AnyTag, to run a series of influencer marketing activitie

Press Release

Influencer Marketing

Feb 21, 2022

AnyMind Group launches AnyTag for Japan Local program

AnyMind Group, an end-to-end commerce enablement company, and its subsidiary, ENGAWA, have today announced the launch of AnyTag for Japan Local, a program to provide local businesses and government agencies throughout Japan with the ability to tap on AnyMind Group’s array of marketing platforms and the expertise of ENGAWA to promote Japanese local and regional attractions and immigration both domestically and internationally.

Data from Japan’s Ministry of Internal Affairs and Communications showed that the effect of COVID-19 has caused an 80% decre

Press Release

Influencer Marketing

Feb 18, 2022

Japanese celebrity Becky taps on AnyMind Group to launch YouTube Channel

AnyMind Group, an end-to-end commerce enablement company, has today announced that it has helped Japanese celebrity Becky to launch her first official YouTube channel “Betsukii!!!!”. Becky has appeared on television, movies, magazines and commercials in Japan, and in 2021 also launched her own D2C skincare brand, NaturaLUNA…, by leveraging on AnyMind Group’s D2C platforms such as AnyFactory, AnyShop and AnyLogi.

Becky’s official YouTube channel will deliver a wide range of content including behind-the-scenes looks into the life of Becky, along wi

Case Study

Influencer Marketing

Feb 8, 2022

BALMUDA’s new approach to influencer marketing for home appliances drives attributable sales

Background

Strategy

Results

Background

BALMUDA is a top appliance brand from Japan, and is known in Taiwan as the “Hermès of Japanese home appliances” due to its brilliant designs and excellent functional. BALMUDA has successfully captured consumers’ with their BALMUDA The Toaster product, which has become an iconic home appliance item.

However, BALMUDA does not produce just toasters! The BALMUDA cordless vacuum cleaner has a brilliant design and features a unique 360-degree swivel head, making the vacuum cleaner not just an appliance, but