News

Newly launched electrical appliance brand meets influencer marketing – How Hizero launched in the Hong Kong market

Background

“Hizero"started its trial launch in the USA in 2017 and entered the European market and Southeast Asia market in 2018. After successfully launching in these markets, Hizero decided to start their business in Hong Kong for more exposure internationally.

To drive awareness and interaction in Hong Kong, Hizero turned to AnyMind Group and influencer marketing platform, AnyTag. By leveraging on a combination of live streaming, giveaways, and a selection of micro-influencers, Hizero was able to drive strong awareness with its target consumers i

Case Study

Influencer Marketing

Jul 30, 2021

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

Background

SHEIN is the largest pure-play online fashion company globally. The company designs and sells apparel, other fashion goods and accessories primarily under their flagship "SHEIN" brand.

This online fashion company has an admirable reach on its own, with over 21 million followers on its Instagram page, and 16.2 million likes on its TikTok account.

To drive awareness, interactions and clicks to its SHEIN app in the Philippines, SHEIN turned to AnyMind Group and influencer marketing platform, AnyTag.

By leveraging on the combined scal

Tech Blog

Influencer Marketing

Jul 27, 2021

[TechBlog] AnyTag’s lookalike modelling of influencers function

Hi, this is Koshimizu, I’m a data scientist working at AnyMind Group.

We recently launched a new feature on our influencer marketing platform, AnyTag, called lookalike modelling of influencer, which allows marketers to search and obtain similar influencers.

In this article, I will introduce the algorithm of this lookalike feature, as well as the model training and deployment workflow.

■ What is the lookalike modelling function?

Similar influencers displayed on AnyTag’s influencer search page

The platform’s lookalike modelling function utilizes Any

Case Study

Influencer Marketing

Jun 11, 2021

Effective influencer marketing strategy that saw ROAS impact of over 10,000%

Client: Koala Sleep Japan

Industry: Furniture & interior

Product: AnyTag

Background

Koala Sleep Japan is the Japanese arm of Koala Sleep Pte Ltd, a company that was founded as a direct-to-consumer bedding and furniture brand based out of Australia. The company has been selling bedding in Japan through e-commerce channels, without any physical stores.

As e-commerce is Koala Sleep Japan’s main sales channel, the brand leveraged on social media platforms such as YouTube and TikTok, as both platforms have been growing in usage and users in recent ye

Event

Influencer Marketing

Jun 4, 2021

[Webinar] Set the Trend of Your Brand Through Influencer Marketing

Elevate your brand through this webinar. AnyMind Group's influencer management team will share insights on the way brand setting up trend in the market through effective influencer marketing campaigns on social media.

Agenda:

• Sharing session by Tris Finalia, Influencer Management Manager, AnyMind Group

• Q&A

Webinar details:

Webinar Topic: Set the Trend of Your Brand Through Influencer Marketing

Date & time: 11th June 2021, 2pm - 3pm WIB, via Zoom

Language: Bahasa

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Registration

Event has now ended

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Press Release

Influencer Marketing

Jun 2, 2021

AnyMind Group opens up AnyTag to more agency types and launches new NLP-driven features

AnyMind Group, a brand enablement platform that provides technology and solutions for marketers, influencers, publishers and business owners, has today announced that the company is opening up it’s influencer marketing platform, AnyTag, to talent management agencies, influencer agencies, and multi-channel networks (or collectively, influencer companies). The company has also today announced new features for marketers including lookalike modeling of influencers through natural language processing (NLP) and easier identification of brands an influencer has