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AnyMind Group looks to enhance influencer marketing for e-commerce sales through new service

The new service leverages on a combination of its proprietary influencer marketing platform, AnyTag, and in-market influencer marketing and e-commerce strategists

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of an influencer marketing service tailored specially for e-commerce marketplaces such as Amazon, Shopee, Yahoo! Shopping and Qoo10.

With the rapid expansion of the e-commerce market, competition within marketplaces has intensified. Merchants and enterprises are exploring ways for influencers to enhance a brand’s reach and sales within these marketplaces. However, due to differences in platform features, structures, and regulations, executing influencer strategies within e-commerce marketplaces has been challenging.

Through its BPaaS model, AnyMind Group will provide its influencer marketing platform, AnyTag, along with local influencer marketing and e-commerce strategists to support marketers in designing influencer marketing strategies aligned with product and e-commerce marketplace characteristics and regulations. Marketers can also tap on AnyMind Group’s pool of e-Selling Opinion Leaders (eSOLs) through AnyTag, and leverage the platform’s conversion tracking and attribution capabilities.

Leveraging on influencer marketing to boost e-commerce sales not only accumulates sales on the e-commerce platform in the short-term, but will have downstream impact including a lift in product ranking and favorability in search results – driving both organic and paid channels and lead to medium-term sales growth.

The strategists will also provide support in the following areas:

  • Continuous support for post-influencer marketing campaign sales: Ensure sustained sales growth through marketplace SEO optimization based on influencer marketing campaign results
  • Achieving top rankings within marketplaces through cost-effective promotions: Efficiently promote products based on past campaign achievement and reach, leveraging the immediate impact of influencer marketing campaigns to secure top rankings
  • Streamlining influencer selection processes: Utilize past campaign data to identify influencers who were able to make an actual impact on product sales for a particular brand

One such case is when Danichi Corporation, a Japanese kitchenware company, worked with AnyMind Group to design an influencer marketing strategy for the sale of their Sunsun Sponge product on Amazon. Although the influencer marketing campaign ran on social media and saw collaboration with eight influencers to reach over 700,000 social media users, the increased brand awareness drove a two times increase in search volume on Amazon and lifted the brand’s search ranking from #5,000s to #1,000s. Post-campaign, the brand also received accelerated sales within the platform.

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