AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of an influencer marketing service for the Japan and Korea markets to help brands increase group buys on e-commerce platforms, which sees brands matched with eSOLs (e-Selling Opinion Leaders), who will then create content that encourages joint purchases or group buys within their social media communities.
With the rise of e-commerce and social media in Asia, a new consumer trend is the rise of group buys, especially in China and South Korea. Group buying is a method where online groups of consumers that want to purchase the same product or service gather, in order to gain bargaining power with sellers and gain price discounts and other benefits. In Japan, group buying functionality has been introduced in e-commerce marketplaces such as Qoo10.
Leveraging on AnyTag, users can select eSOLs with high brand affinity and conversion rates based on data from over 750,000 influencers and past campaigns, along with target follower demographics. In addition, based on past knowledge and know-how gained, content can be created for products, campaigns and sales channels from in-market influencer marketing experts.
