News

AnyMind Group launches cost-per-performance influencer affiliate service on AnyTag in Japan

AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of an affiliate marketing service called AnyTag Affiliate on its influencer marketing platform, AnyTag, in Japan. This is already available in Southeast Asia and other operating markets through the launch of AnyTag’s affiliate marketing capabilities announced in September 2022.

AnyTag Affiliate is a cost-per-performance affiliate service on AnyTag that matches brands and marketers with influencers and content creators, with AnyTag providing the means for mark

Report

Influencer Marketing

Oct 26, 2022

AnyMind Group’s State of Influence in Asia 2022/2023 report

Previous versions of this report have helped marketers and influencers across Asia to grow, and we’re taking things up a level with this report.

Over the past year, influencer data points and campaigns run on the AnyTag platform have doubled, allowing us to provide even deeper insights into the influencer marketing and creator economy spaces in Asia.

In addition, this year’s report includes data from TikTok, a fast-rising platform used by influencers and content creators, along with the rest of the major social media platforms in Asia.

Unlike re

Press Release

Influencer Marketing

Oct 26, 2022

TikTok now accounts for one out of four influencer marketing campaigns in Asia

AnyMind Group, an end-to-end commerce enablement company, has today published the third edition of its annual report on influencer marketing in Asia. With data obtained from its influencer marketing platform, AnyTag, the State of Influence in Asia 22/23 report analyzes data points from over 500,000 influencers and 4,000 influencer marketing campaigns across 10 markets in Asia including Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.

This year’s report sees a number of new sections and data ad

Case Study

Influencer Marketing

Sep 7, 2022

Tipco builds buzz in Thailand using AnyTag

When it comes to fruit juices or juice boxes, Tipco is always one of the top brands that most people in Thailand talk about. In addition, Tipco is always developing new products and introducing new flavors to the market such as Homsuwan Pineapple Juice or its Tipco ABC Juice - a blend of apples, beetroots, and carrots. In addition, Tipco also offers functional juices such as the Tipco INNO drink: a fruit juice mixed with vitamins.

Tipco tapped on AnyMind’s influencer marketing platform, AnyTag, to drive buzz for its brand and products. Their

Press Release

Product Update

Influencer Marketing

Sep 6, 2022

AnyMind Group readies AnyTag for e-commerce and affiliate marketing

AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of additional functionalities for its influencer marketing platform, AnyTag, that enable marketers to better discover user-generated content (UGC), trending influencers and posts, and take action, and manage and track referral codes for influencers.

With these functions, an AnyTag user can now identify trending influencers to work with and trending posts for content ideas, run campaigns and measure conversions, and acquire UGC that can be used as creatives on e-co

Case Study

Influencer Marketing

Aug 23, 2022

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

Background

Based in China, Xiaomi is one of the world's largest consumer electronics companies offering smartphones, laptops, mobile accessories, wearables, home appliances, and smart-home devices.

In March 2022, Xiaomi launched a new smartphone model - Xiaomi 12. To increase new product awareness whilst highlighting the advanced photography capabilities to Hong Kong audiences, Xiaomi tapped on AnyMind Group’s AnyTag to launch a series of influencer campaigns. By selecting the right YouTube creators who matched targeted audiences along with giveaway