News

AnyMind Group’s AnyTag gives marketers a boost with TikTok Creator Marketplace API

AnyMind Group, an end-to-end commerce enablement company, has announced today it is a badged Creative Marketing Partner in the Creator Marketing specialty within the TikTok Marketing Partners program. Now, clients will be able to plan and execute TikTok creator marketing campaigns within AnyMind Group’s influencer marketing platform AnyTag.

Through this integration, AnyTag users will be able to access all that the TikTok Creator Marketplace - the official platform for brand and creator collaborations on TikTok - has to offer. Brands can tap into TikT

Case Study

Influencer Marketing

Jan 5, 2023

How PR firm Sunny Side Up tapped on AnyTag to maximize synergy between PR and influencer marketing with the use of data

PR = Public relations. Here, a “PR firm” refers to a company that handles public relations work on behalf of a company to build effective relationships between a company and its publics. Sunny Side Up is one of Japan’s largest PR firms. We speak to Mr. Ikai, Sunny Side Up’s Executive Officer and Director of Public Relations Division 1, about the company’s use of AnyTag and how public relations and influencer marketing will stack up for the future.

About Sunny Side Up

Sunny Side Up (SSU) has influenced various trends in the public r

Press Release

Influencer Marketing

Dec 7, 2022

AnyMind Group to leverage Asia-wide presence to bring the region’s top influencers to Japan

AnyMind Group, an end-to-end commerce enablement company, together with its cross-border marketing subsidiary ENGAWA, have today announced the launch of a new program to meet the rapidly increasing demand for inbound and foreign visitors to Japan, and offered as part of AnyMind Group’s "AnyStyle.Tokyo" brand.

With Japan’s travel restrictions easing since October 2022, inquiries about traveling to Japan have increased, and further growth in demand for visits to Japan is expected in the future. On the other hand, businesses in Japan have voiced conce

Case Study

Influencer Marketing

Nov 24, 2022

Expanding Friesland Campina’s Foremost into Laos and Cambodia

When looking at nutrients that are important for the development of children, most would immediately think of milk as one of the most important nutrient sources. Foremost is one of such brands that focuses on nutritional values and various nutrients. Parents of young children typically look for consumables that contain nutrients for brain and physical development for their children. That’s why Foremost invented and developed milk formulas for Omega Gold 369 and Omega 369 (sweet taste), delivering higher nutritional value including DHA, Sphingomyelin, MGF

Press Release

Product Update

Influencer Marketing

Nov 10, 2022

AnyMind Group launches cost-per-performance influencer affiliate service on AnyTag in Japan

AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of an affiliate marketing service called AnyTag Affiliate on its influencer marketing platform, AnyTag, in Japan. This is already available in Southeast Asia and other operating markets through the launch of AnyTag’s affiliate marketing capabilities announced in September 2022.

AnyTag Affiliate is a cost-per-performance affiliate service on AnyTag that matches brands and marketers with influencers and content creators, with AnyTag providing the means for mark

Report

Influencer Marketing

Oct 26, 2022

AnyMind Group’s State of Influence in Asia 2022/2023 report

Previous versions of this report have helped marketers and influencers across Asia to grow, and we’re taking things up a level with this report.

Over the past year, influencer data points and campaigns run on the AnyTag platform have doubled, allowing us to provide even deeper insights into the influencer marketing and creator economy spaces in Asia.

In addition, this year’s report includes data from TikTok, a fast-rising platform used by influencers and content creators, along with the rest of the major social media platforms in Asia.

Unlike re