News

Meta-owned social media platforms dominated influencer marketing campaigns for the Philippines in 2021

AnyMind Group, an end-to-end commerce enablement company, has today published a report on the influencer marketing space in the Philippines. Tapping on data points from close to 20,000 social media influencers in the Philippines from the company’s influencer marketing platform, AnyTag, the report revealed growing clout gained by influencers over the past year, business content as the fastest-growing influencer content vertical in the Philippines, and Instagram as the platform most-used by both influencers and brands for influencer marketing.

Siwat Vi

Report

Influencer Marketing

Jan 18, 2022

2022 influencer marketing report for the Philippines

The Philippines continues to grow as a market for influencer marketing, with a highly-social population that is mobile-first and sports a high social media usage penetration rate.

In this report, we look at the hottest influencer verticals in the Philippines, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in the Philippines in terms of platforms, influencer categories and median engagement rates.

Our objective

Blog

Influencer Marketing

Jan 10, 2022

Key trends you ought to know for influencers, marketers and influencer marketing platforms in Asia for 2022

Written by Purwa Jain, Managing Director, Product Growth, AnyMind Group

2020’s industry predictions did not account for a pandemic that would change the way we work and live. Many of 2021’s predictions had the hope of life getting back to some form of normalcy during the year. In 2022, what we did not foresee two years ago has become accepted as the norm today. One thing is certain though: we have become a lot more resilient as an industry, as part of an ecosystem, and as individuals.

As all of us get our gears moving for another year, I’ve identif

Report

Influencer Marketing

Dec 2, 2021

2021 influencer marketing report for Vietnam

Even though influencer marketing continues to grow and evolve in Vietnam, it still remains a tricky market for marketers. On the other hand, we’re starting to see influencers and content creators come into their own. As the market continues to evolve, marketers need to continue staying on trend to succeed.

In this report, we look at the hottest influencer verticals in Vietnam, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer ve

Case Study

Influencer Marketing

Nov 30, 2021

Newly Launched Personal Care Brand Meets Influencer Marketing： How Bathing Shed Launched in the Hong Kong Market

Background
Based in Melbourne, Australia, Bathing Shed is a personal care brand inspired by bayside lifestyle, botanical science and contemporary design. Bathing Shed aims to create the highest quality personal care products, and they do not use any potentially harmful, unnecessary ingredients.
To expand their brand to a wider market, Bathing Shed started to launch their products recently in Hong Kong, and in order to raise their brand awareness and interaction with the audience, Bathing Shed turned to AnyMind Group to tap on our influencer marketing off

Press Release

Influencer Marketing

Nov 24, 2021

Micro-influencers in India hold maximum brand deals but Nano-influencers get higher median engagement: AnyTag Report

AnyMind Group, an end-to-end commerce enablement platform, published its annual Indian report on “State of Influencer marketing in India 2021” which studies the influencer marketing space in India in depth to analyze various factors such as median engagement rates and influencer category breakdown. The report highlights that YouTube still ranked highest in most-used social media platforms in India amidst the rise Instagram, Facebook and Twitter saw a major rise in proportion to the other social media platforms during 2020-21.

The report taps on data f

Oct 14, 2021

News

Meta-owned social media platforms dominated influencer marketing campaigns for the Philippines in 2021

2022 influencer marketing report for the Philippines

Key trends you ought to know for influencers, marketers and influencer marketing platforms in Asia for 2022

2021 influencer marketing report for Vietnam

Newly Launched Personal Care Brand Meets Influencer Marketing： How Bathing Shed Launched in the Hong Kong Market

Micro-influencers in India hold maximum brand deals but Nano-influencers get higher median engagement: AnyTag Report

2022 influencer marketing report for the Philippines

Key trends you ought to know for influencers, marketers and influencer marketing platforms in Asia for 2022

2021 influencer marketing report for Vietnam

Newly Launched Personal Care Brand Meets Influencer Marketing： How Bathing Shed Launched in the Hong Kong Market

Micro-influencers in India hold maximum brand deals but Nano-influencers get higher median engagement: AnyTag Report

2021 influencer marketing report for India

2021 influencer marketing report for Indonesia

2021 influencer marketing report for Thailand

2021 influencer marketing report for Hong Kong

Taiwan influencer marketing report: Fashion & beauty, FMCG and home appliance brands invested the most in influencer marketing; Instagram most-favored platform for campaigns

2021 influencer marketing report for Taiwan

Traveloka drives usage of new Traveloka Eats feature with influencer marketing through AnyTag

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