News

AnyMind Group readies AnyTag for e-commerce and affiliate marketing

AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of additional functionalities for its influencer marketing platform, AnyTag, that enable marketers to better discover user-generated content (UGC), trending influencers and posts, and take action, and manage and track referral codes for influencers.

With these functions, an AnyTag user can now identify trending influencers to work with and trending posts for content ideas, run campaigns and measure conversions, and acquire UGC that can be used as creatives on e-co

Case Study

Influencer Marketing

Aug 23, 2022

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

Background

Based in China, Xiaomi is one of the world's largest consumer electronics companies offering smartphones, laptops, mobile accessories, wearables, home appliances, and smart-home devices.

In March 2022, Xiaomi launched a new smartphone model - Xiaomi 12. To increase new product awareness whilst highlighting the advanced photography capabilities to Hong Kong audiences, Xiaomi tapped on AnyMind Group’s AnyTag to launch a series of influencer campaigns. By selecting the right YouTube creators who matched targeted audiences along with giveaway

Press Release

Product Update

Influencer Marketing

Jul 20, 2022

AnyMind Group adds Instagram Reels analytics to AnyTag

AnyMind Group, an end-to-end commerce enablement company, has today announced that it has added a new Instagram Reels analytics feature to its influencer marketing platform, AnyTag, enabling marketers and users to easily view and analyze Instagram Reel posts for influencer marketing campaigns, with data pulled using Instagram’s official API.

The new feature is now available for influencer marketing campaigns using Instagram Reels that are run through the AnyTag platform, and data such as number of Reels posts, average number of comments, engagement r

Case Study

Influencer Marketing

Jun 28, 2022

How LANEIGE successfully facilitated online and offline sales of their newly launched skincare collection by tapping on influencer marketing

Background

LANEIGE, a premium Korean skincare brand, offers a new beauty experience and delivers premium skincare products through innovative technologies. With a deep understanding of women's needs around skin problems, LANEIGE creates solutions to help women transform into confident, radiant, uplifted, and loved versions of themselves, every day.

Based on this philosophy, LANEIGE introduced a new & improved version of their flagship product line, the LANEIGE Water Bank collection for the Hong Kong market. This upgraded formula works to strength

Case Study

Influencer Marketing

Jun 10, 2022

Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

Background

Tiket.com is an online travel agency that provides various booking services for hotels, apartments, flights, car rentals, and entertainment. Recently, Tiket.com utilized AnyMind Group’s influencer marketing platform, AnyTag, for their 2022 Ramadhan campaign (THR) in Indonesia.

THR typically stands for “Tunjangan Hari Raya”, or receiving holiday allowance, is one of the most awaited moments during the month of Ramadan, and Tiket.com wanted to put their own spin on THR to mean “Tiket Hari Raya”.

During the Ramadhan period, Indonesians usually

Press Release

Influencer Marketing

May 20, 2022

AnyMind Group combines AnyStyle.Tokyo with ENGAWA’s Japan Insiders

AnyMind Group has today announced the merging of AnyStyle.Tokyo, an influencer network specializing in foreign influencers living in Japan with ENGAWA’s Japan Insiders, an influencer network of foreigners in Japan. These influencers are available through the AnyTag platform, enabling users to select the most suitable influencers based on targeted audiences.

With COVID-19, opportunities for offline inbound and overseas promotions have decreased. However, the demand for online and social media-based promotions have increased. The pandemic became a

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

Case Study

Influencer Marketing

Aug 23, 2022

AnyMind Group adds Instagram Reels analytics to AnyTag

Press Release

Press Release

Influencer Marketing

Jan 25, 2022

News

AnyMind Group readies AnyTag for e-commerce and affiliate marketing

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

AnyMind Group adds Instagram Reels analytics to AnyTag

How LANEIGE successfully facilitated online and offline sales of their newly launched skincare collection by tapping on influencer marketing

Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

AnyMind Group combines AnyStyle.Tokyo with ENGAWA’s Japan Insiders

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

AnyMind Group adds Instagram Reels analytics to AnyTag

How LANEIGE successfully facilitated online and offline sales of their newly launched skincare collection by tapping on influencer marketing

Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

AnyMind Group combines AnyStyle.Tokyo with ENGAWA’s Japan Insiders

How to leverage influencers for in-person events?

Calbee, Inc. taps on AnyTag for breakfast cereal brand

AnyMind Group launches AnyTag for Japan Local program

Japanese celebrity Becky taps on AnyMind Group to launch YouTube Channel

BALMUDA’s new approach to influencer marketing for home appliances drives attributable sales

ZTYLEZ ART SPACE – a new photo shooting spot in Hong Kong and how it was collaborated and promoted with influencers

Instagram leads brand spend in 2021 for influencer marketing campaigns in Malaysia

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