Blog
Influencer Marketing
Feb 9, 2026
The Creator Is the New Checkout: Performance Marketing in the Age of Live Commerce
In the early days of influencer marketing, success was measured in vanity metrics: likes, follows, and reach. But as we step into 2026, the industry has undergone a fundamental rewiring. The digital landscape is no longer satisfied with just being seen; it wants to be sold. The performance pivot The last three years have seen a massive shift in how brands allocate their social budgets, with performance-driven campaigns growing from 28.24% in 2023 to 42.47% in 2025. Source: State of Influence in APAC 2026 Report Influencer marketing is no lon
