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AnyMind Group launches influencer marketing service in Japan and Korea for brands to accelerate group buys on e-commerce

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of an influencer marketing service for the Japan and Korea markets to help brands increase group buys on e-commerce platforms, which sees brands matched with eSOLs (e-Selling Opinion Leaders), who will then create content that encourages joint purchases or group buys within their social media communities.

With the rise of e-commerce and social media in Asia, a new consumer trend is the rise of group buys, especially in China and South

Press Release

Influencer Marketing

Mar 26, 2024

AnyMind Group looks to enhance influencer marketing for e-commerce sales through new service

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of an influencer marketing service tailored specially for e-commerce marketplaces such as Amazon, Shopee, Yahoo! Shopping and Qoo10.

With the rapid expansion of the e-commerce market, competition within marketplaces has intensified. Merchants and enterprises are exploring ways for influencers to enhance a brand’s reach and sales within these marketplaces. However, due to differences in platform features, structures, and regulations, exe

News

Press Release

Product Update

Influencer Marketing

Mar 14, 2024

AnyMind Group’s AnyTag extends support for influencer marketing on Douyin

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that its flagship influencer marketing platform, AnyTag, has extended support for influencer analytics and influencer marketing campaigns on Chinese social media platform, Douyin. This marks the beginning of the company's efforts to open up its platform for influencer marketing in Mainland China.

According to the DIGITAL 2024: GLOBAL OVERVIEW REPORT, Douyin ranks 9th among the world’s most-used social media platforms and is the most-used Chinese so

Case Study

Influencer Marketing

Dec 21, 2023

AnyTag helps brands utilize influencer marketing campaigns in Indonesia

AnyMind Group's influencer marketing platform, AnyTag, has been a catalyst for various performance-based influencer marketing campaigns in Indonesia, spanning diverse industries such as entertainment, and e-commerce.

For instance, an e-commerce marketplace leveraged AnyTag to conduct campaigns for 29 brands, aiming to boost product sales on the platform, particularly during significant online shopping days like 11.11 and 12.12. With a total of 27 hosts, these campaigns encompassed 635 hours of live shopping streaming sessions, resulting in a subst

Press Release

Influencer Marketing

Nov 21, 2023

AnyMind Group ties influencer marketing to app marketing with the launch of AnyTag Performance for Apps

AnyMind Group, a technology company for the business supply chain, has today announced the launch of AnyTag Performance for Apps to tie performance-driven influencer marketing with the marketing of mobile applications.

Leveraging AnyMind Group’s influencer marketing platform, AnyTag, mobile app marketers, developers and publishers can now employ a performance-based model that measures app download numbers as the key performance indicator for influencer marketing campaigns.

AnyTag users can also discover and select from a network of over 610,000 i

Blog

Influencer Marketing

Nov 7, 2023

10 Ways to Build a Loyal and Active Follower Base For Your Brand

Catching and retaining the attention of your target audience can be tricky, especially in an overstimulated digital age. With the constant influx of content and distractions vying for their time and interest, it's essential for brands to not only amass followers but also foster a loyal and active community.

In this blog, we'll explore strategies to engage your audience, build a devoted following, and, ultimately, boost your brand's success.

1. Know Your Audience Inside Out

Building a loyal and active follower base begins with understanding your t