AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has partnered with TikTok to launch new functionality on AnyTag for Thailand. This provides businesses in Thailand with the ability to self-manage influencer marketing campaigns and ad placements on TikTok concurrently through AnyTag, delivering a self-managed, user-friendly and accessible solution.
Currently, AnyTag enables users to run influencer marketing campaigns, including the discovery of influencers, along with activation, management, tracking and attribution of influencer marketing campaigns. The new functionality on AnyTag, developed in partnership with TikTok, enables influencer posts to be selected and posted as Spark Ads on TikTok and enables users to view TikTok advertising data on AnyTag.
Consumer research by Accenture Song reveals that 70% of consumers in the Asia-Pacific region including Thailand are influenced by non-promotional content, 90% expect to continuously browse and buy on content-driven platform, and half of all consumers are influenced by content communities. Further research by Accenture shows that, for Thai users, recommendations from creators, authentic reviews, and the popularity of content—measured through likes and shares—are the most influential factors. In addition, influencer marketing campaigns have become a key driver in boosting the visibility of a store’s top products.
By leveraging influencers’ expertise and clout, brands can connect with target audiences more effectively and enhance credibility through accurate and engaging product education. Moreover, digital advertising optimization plays a crucial supporting role, enhancing and amplifying results throughout the entire marketing funnel and converting interest into measurable outcomes.
The growth of online stores continues to rise steadily. However, many of these stores have yet to fully leverage online marketing campaigns. This could be due to several factors, such as a lack of knowledge of running effective influencer marketing campaigns and online advertising, unsuccessful attempts at marketing, or limited budgets.
“We understand the specific needs of SMEs and designed this for SMEs to manage influencer marketing and ad placements independently. With intuitive features that simplify the process and seamless integration with TikTok Shop, AnyTag effectively removes barriers to entry for businesses looking to engage with TikTok’s extensive audience,” said Siwat Vilassakdanont, Managing Director, Thailand and the Philippines, AnyMind Group.
