AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that the company’s influencer marketing platform, AnyTag, has been crowned Best Influencer Marketing Platform at the inaugural Marketing Technology Awards 2024 held on November 28, 2024, organized by MARKETECH APAC.
AnyTag is an influencer marketing platform that enables marketers and users to discover influencers across APAC and globally, and activate, manage, track and attribute influencer marketing campaigns. The platform also comes with social media analytics and UGC management modules, AI-based content generation and workflow enhancement features such as multi-modal search and influencer recommendations, e-commerce marketplace integrations and conversion attribution, and more. The platform also has integrations with social media platforms including Instagram, TikTok, YouTube, X, Facebook, Douyin, and Threads, providing marketers with a single platform for all influencer marketing needs.
Judging criteria for the category include tech capabilities, innovation and case studies, and AnyTag was proven to have excelled across these criteria. The awards program is tailored to recognize leading tech powerhouses and brands that redefine strategies. Running across 45 categories, the awards aims to achieve comprehensive coverage, highlighting specific specializations in the field of marketing and marketing technology.
