In the dynamic world of mobile app monetization, achieving sustainable growth is a constant challenge. Funsol Technologies, a leading player in the gaming industry, faced this very challenge as it sought to diversify its revenue streams and expand their market reach. In this article, we delve into how Funsol overcame these obstacles and achieved remarkable growth with the strategic support of AnyMind Group.
The Challenge: Optimizing performance and exploring new ad networks to seek sustainable growth
Before partnering with AnyMind, Funsol struggled with ad performance issues. High floor prices for interstitial ads resulted in a low match rate and frequent interruptions to user experience. Changes to banner ad display rules caused a decrease in fill rate and click-through rate (CTR). Moreover, Funsol’s ad optimization suffered from a lack of open bidding and waterfall setups, limiting revenue potential. These challenges underscored the need for a strategic partner to address these issues and enhance Funsol’s ad monetization strategies for improved performance and user satisfaction. Thus, they grabbed the opportunity to explore a new front with AnyMind – a partner that has experience working with over 1,000 app publishers across Asia.
The solution: AnyMind’s diverse ad network integrations and pricing optimization structures
AnyMind’s strategic recommendations for Funsol represented a comprehensive approach to revenue optimization and market expansion. By recommending the incorporation of various ad networks, including AnyMind’s own direct demand and other integrated ad networks such as Liftoff, Unity Ads, Pangle, and Meta, AnyMind was able to unlock new revenue streams and extend Funsol’s market reach. This strategic move was rooted in the understanding that diversifying ad networks is essential for mitigating risk and maximizing revenue potential in the rapidly evolving mobile app ecosystem.
In addition to diversification, AnyMind also optimized AdMob’s pricing structure by fine-tuning each ad unit’s floor prices. By adjusting the floor prices of each ad unit, AnyMind ensured that Funsol could strike the optimal balance between competitiveness and profitability. Furthermore, the implementation of a template-based forecasting approach enabled AnyMind to anticipate market trends and optimize prices for other ad demands, ensuring a balanced and revenue-maximizing strategy across all fronts.
The Results: Transformative results with 127% ARPDAU increase
Through the support of AnyMind, from June 2023 to November 2023, Funsol witnessed a staggering 127% increase in ARPDAU (Average Revenue Per Daily Active User), soaring from $0.011 to $0.025. This dramatic improvement in ARPDAU was accompanied by a substantial increase in revenue per day, jumping from $1,385 in September to $2,053 in November, despite minimal changes in ad requests.
Funsol’s sharing
Reflecting on their journey with AnyMind, Funsol expressed their gratitude for the partnership, highlighting AnyMind’s responsiveness and invaluable insights: “We found AnyMind helpful and responsive. We implemented their insights that proved positive for us”
