Studi Kasus

Case Study

Publisher Growth

May 10, 2023

AnyMind Group membantu meningkatkan pendapatan KataData hingga 78% melalui AnyManager

Background

Katadata didirikan pada 1 April 2012 di Jakarta, Indonesia, perusahaan ini menyajikan berita, informasi, data, dan hasil riset secara mendalam. Berita dan informasi tak hanya disajikan dalam bentuk teks tapi dalam visual juga.



Problem Statement

Dua hal yang menjadi masalah utama saat ini adalah [1] meningkatkan jumlah pengunjung dengan adopsi teknologi terlebih khusus team editorial, [2] meningkatkan pendapatan iklan programmatic.



Strategy

Pendekatan yang kami lakukan adalah menggunakan platform AnyManager dengan mengaktifkan fitur P

Case Study

Influencer Marketing

Jun 10, 2022

Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

Background

Tiket.com is an online travel agency that provides various booking services for hotels, apartments, flights, car rentals, and entertainment. Recently, Tiket.com utilized AnyMind Group’s influencer marketing platform, AnyTag, for their 2022 Ramadhan campaign (THR) in Indonesia.

THR typically stands for “Tunjangan Hari Raya”, or receiving holiday allowance, is one of the most awaited moments during the month of Ramadan, and Tiket.com wanted to put their own spin on THR to mean “Tiket Hari Raya”.

During the Ramadhan period, Indonesians usually

Case Study

Creator Growth

Jun 3, 2022

AnyMind Group empowers content creators to grow their channels through YouTube Shorts

Background

YouTube Shorts is one of the more recently-launched features for creators - with YouTube users able to find Shorts videos through the Shorts discovery feature (similar to Instagram’s Reels tab and TikTok’s Discover tab). Shorts content can be a 60-second continuous video or several 15-second videos combined. With this new feature, content creators on YouTube now have even more ways to be discovered.

Through its Creator Growth offering, AnyMind Group has helped a number of Indonesian content creators in its network to increase channel growth

Case Study

Influencer Marketing

Jul 30, 2021

Fashion online bertemu influencer marketing – Bagaimana SHEIN menaklukkan Filipina

Latar Belakang

SHEIN adalah perusahaan fashion online murni terbesar secara global. Perusahaan ini mendesain dan menjual pakaian jadi, barang fashion lainnya, dan aksesori terutama di bawah merek "SHEIN" andalan mereka.



Perusahaan fashion online ini memiliki jangkauan yang mengagumkan, dengan lebih dari 21 juta followers di halaman Instagram, dan 16.2 juta likes di akun TikTok.



Untuk mendorong awareness, interaksi, dan klik ke aplikasi SHEIN di Filipina, SHEIN beralih ke AnyMind Group dan platform influencer marketing, AnyTag.



Dengan memanfaatk

Case Study

Influencer Marketing

Apr 9, 2020

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

Influencers have a highly engaged and loyal following. But how effective it is to leverage them on a product review? Here is a showcase for you in understanding the power and value of influencers’ engagement in the digital marketing space. By leveraging influencers in your digital marketing strategy, any brand can create a winning formula for success.---









A South Korea cosmetic brand Etude House has leveraged CastingAsia platform in Hong Kong to develop a micro-Influencer campaign on Instagram to maximize the brand awareness, recruit new custom

Case Study

Influencer Marketing

Jan 2, 2020

Operation TikTok and Dọn nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

It is undeniable that TikTok has become a phenomenon across the world. Entering the Vietnamese market in 2018, TikTok has become the most popular application for the young generation, with innovative, unique and eye-catching features. In line with the 2019 Tết holiday (the Vietnamese New Year), TikTok leveraged on AnyTag to drive festive engagement with online communities in Vietnam.



Challenging the traditional meaning of "Tết holiday"

The challenge here was to upend brands like Pepsi, Neptune, Nestle and more, who have been building up brand storyli