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From search to scroll: how buying decisions quietly moved to social media

There was a time when buying something online felt intentional. You opened an e-commerce app because you needed something, the decision came first, the platform second. You searched for a specific product, compared options, read reviews, and made a choice. The process was structured, logical, and planned.

Today, that order has quietly changed. People still buy online, but the moment that triggers the decision often occurs elsewhere. At the same time, scrolling through social media, watching short videos, or joining a live stream out of curiosity. The

Blog

E-commerce & D2C

Dec 17, 2025

Scaling your social commerce game with a data-driven strategy

For content creators in 2025, the path from “content” to “commerce” has never been shorter. Social commerce has evolved from simple link-sharing into a sophisticated ecosystem where recommendations drive immediate revenue. But to truly scale, creators and brands need to understand the unique behaviors of the modern consumer.

To understand why social commerce is exploding right now, we have to look at the data. According to the Indonesia Digital Landscape 2025 report by AnyMind Group, the market has shifted dramatically toward speed and visual engageme

Blog

E-commerce & D2C

Dec 16, 2025

How AI is Reshaping E-Commerce Operations

E-commerce is growing faster than ever—yet behind the scenes, many brands are hitting the same wall: manual operations, disconnected data, and rising costs. While global e-commerce is expected to reach USD 73.47 trillion by 2030, profitability is tightening. Customer acquisition costs continue to rise, fulfillment expenses keep climbing, and manual inventory and scattered customer data continue to hinder businesses’ ability to scale.

The next era of e-commerce will not be defined by prettier storefronts or trendier branding. It will be driven by intelli

Blog

AnyMind Group

Dec 15, 2025

A New Chapter for Our Shenzhen Home: Office Move & Celebration!

We're incredibly excited to announce a major milestone: the new move of our Shenzhen office!

This isn't just a change of address, it's a deliberate step toward creating a space where innovation and collaboration can flourish. Every aspect of our new office has been thoughtfully crafted to support the way our teams work, create, and connect.

Our new office integrates future-oriented workplace trends with AnyMind’s core values. The entire space intelligently adapts to different work scenarios, creating an optimized environment for every

Blog

AnyMind Group

Dec 11, 2025

The 2025 Digital Landscape: How AI and Integration Are Redefining Marketing

As we step further into 2025, the digital marketing rulebook has been rewritten. The linear customer journey is dead, replaced by a dynamic, "fragmented" constellation of fleeting moments across mobile apps, social commerce, and the physical world.

For brands, this presents a dual challenge: How do you stay visible in a hyper-saturated market while maintaining operational efficiency?

AnyMind Group is answering this with a powerful blend of AI-driven intelligence and holistic platforms. Drawing from its latest Digital Landscape 2025 report, here is

Blog

Influencer Marketing

Dec 8, 2025

The Rise of KOCs in Asia and Southeast Asia

Across Asia, brands are beginning to notice something unexpected: creators with just 1,000-10,000 followers are delivering higher ROI than big-name influencers. As consumers grow increasingly skeptical of polished ads and picture-perfect content, they’re turning instead to voices that feel relatable, honest, and real.

These everyday creators—known as Key Opinion Consumers (KOCs)—are reshaping how purchase decisions happen online. No longer just passive reviewers, they now influence discovery, consideration, and conversion at scale. In this new era of a

Nov 26, 2025

Blog

From search to scroll: how buying decisions quietly moved to social media

Scaling your social commerce game with a data-driven strategy

How AI is Reshaping E-Commerce Operations

A New Chapter for Our Shenzhen Home: Office Move & Celebration!

The 2025 Digital Landscape: How AI and Integration Are Redefining Marketing

The Rise of KOCs in Asia and Southeast Asia

Scaling your social commerce game with a data-driven strategy

How AI is Reshaping E-Commerce Operations

A New Chapter for Our Shenzhen Home: Office Move & Celebration!

The 2025 Digital Landscape: How AI and Integration Are Redefining Marketing

The Rise of KOCs in Asia and Southeast Asia

Sparkle Hour with AnyMind: Recognizing Creator Growth and Success in 2025

Revolutionize Your Brand: How AnyMind Group Powers End-to-End Business Growth

The Fragmentation Trap: Why Unifying Brand Marketing and Brand Commerce is a Strategic Imperative

Exploring the Future of Advertising in the “Mobile Gaming” Era with AnyMind at Adman Awards & Symposium 2025

A Data-Driven Framework for Influencer Marketing Success

Choosing a Strategic Partner: The Right Strategy to Transform Your Business into a Strong Ecosystem

How AnyMind’s India Team Celebrated International Men’s Day

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