E-commerce is growing faster than ever—yet behind the scenes, many brands are hitting the same wall: manual operations, disconnected data, and rising costs. While global e-commerce is expected to reach USD 73.47 trillion by 2030, profitability is tightening. Customer acquisition costs continue to rise, fulfillment expenses keep climbing, and manual inventory and scattered customer data continue to hinder businesses’ ability to scale.
The next era of e-commerce will not be defined by prettier storefronts or trendier branding. It will be driven by intelligent, automated infrastructure, powered by artificial intelligence (AI).
Across Asia and beyond, brands are turning to artificial intelligence not as a novelty, but as the core engine of their operations. AI is evolving from simple product recommendations into full-stack operational intelligence, influencing everything from the first customer interaction to the final package delivered.
The rise of AI in e-commerce operations (and why it matters now)
AI is rapidly evolving from a simple website gimmick to a critical operational necessity. According to a 2025 survey from NVIDIA, 89% of retailers said they are either actively using AI in operations or at least piloting AI projects. The boom in generative AI is expanding AI’s role beyond chatbots and recommendations to include content generation for marketing, predictive analytics, personalized advertising, customer analysis and segmentation, and digital shopping assistants or copilots.
This shift signifies that AI is moving beyond simple recommendation engines to power full-stack operational solutions. This new wave of intelligence is linking the consumer’s first touchpoint (Chat) directly to the final strategic decision (Centralized Intelligence), transforming efficiency and profitability.
#1 AI chat: From customer support to centralized customer intelligence
AI chat has evolved far beyond automated FAQs. Today, it acts as a central hub that unifies conversations, purchase history, and customer behavior across WhatsApp, Instagram, TikTok, and web chat. This gives brands a single view of each customer, something manual teams simply cannot maintain.AI chat can now:
- Provide automated responses
- Works 24/7 across multiple languages
- Recommends products based on browsing and past behavior
- Handles orders, returns, and upsells directly in chat
- Reduces human load while increasing revenue
Where AnyMind fits in: Platforms like AnyChat are built to capitalize on this by providing central management and visualization of all purchase history and customer conversations. This data foundation powers two critical functions: chat promotions and automated workflows. AnyChat turns fragmented customer communication into a unified, continuous revenue stream.
Every chat is now a revenue opportunity.
#2 AI in live commerce: The new growth engine
Live commerce is the retail phenomenon of the decade, projected to reach $2 trillion by 2030 globally. However, running a successful live stream requires perfect timing, product selection, and high-impact hosting, which is often too demanding to maintain 24/7.
This is where AI is fundamentally reshaping the landscape, allowing brands to maximize selling time through a hybrid Human-AI model:
- AI avatars co-host live streams
- Real-time audience sentiment analysis
- Script adjustments based on viewer behavior
- Auto-moderation and auto-replies during peak moments
- Data-driven scheduling for maximum turnout
These capabilities not only boost real-time conversion rates, but also reduce operational costs. For example, our hybrid human-AI live session for Evian reduced costs by up to 90% per hour, powered by our AI live commerce platform, AnyLive, which has delivered over 800 hours of AI livestreaming with zero errors.
Where AnyMind fits in: AnyLive, our proprietary AI live commerce platform, employs a hybrid model that maximizes selling time. AI Avatars manage the live stream during non-peak hours, allowing human hosts to focus on high-impact peak periods.
This hybrid approach aims to increase brands’ GMV by optimizing non-peak sales opportunities 24/7. Furthermore, these AI Avatars can articulate brand messages and product information in various languages, including English, Chinese, Vietnamese, Thai, and Bahasa, among others, in addition to real-time responses to viewers’ comments and questions, ensuring global reach and localized customer engagement.
Also see: 5 Key Drivers of Live Commerce Success
#3 Centralized intelligence: The future of e-commerce operations
Even the best AI tools become ineffective when data is scattered across TikTok Shop, Shopee, Lazada, Shopify, logistics tools, and chat systems. Fragmented data costs brands time and profitability; businesses operating with fragmented systems can lose as much as $12.9 million a year due to inefficiencies, missed revenue opportunities, and avoidable operational risks.
The next leap forward is centralized intelligence: a single “brain” that synchronizes insights across every touchpoint.
Where AnyMind fits in: AnyAI is the unified “brain” for the commerce enterprise, delivering an intuitive, single source of truth for business insights. This integrated platform offers three powerful functions that transform raw data into actionable knowledge:
- AI Summaries: The AI instantly analyzes complex datasets and explains current business situations, enabling decision-makers to grasp key points and strategic implications at a glance.
- Anomaly Detection: The AI automatically identifies abnormal values or unexpected shifts in performance (such as sudden ad spend spikes or unusual conversion drops), enabling the early detection and mitigation of risks.
- Personal Assistance: Teams get answers immediately. Users can simply chat and ask natural language questions (e.g., “What was our ROAS on Shopee last week?”), and the AI will instantly search, synthesize, and summarize information to provide the precise data needed.
What this means for brands
The AI revolution isn’t loud or flashy. It’s happening quietly in the background, optimizing decisions, reducing workloads, and unlocking scale.
Brands that embrace AI gain:
- Efficiency: Less manual work, more strategic focus
- Profitability: Lower CAC, better ROAS, leaner logistics
- Clarity: A single view of the customer journey and operational pipeline
- Scalability: The ability to enter new markets without multiplying manpower
This is the shift from reactive to proactive operations, from guessing to forecasting, and from fragmented to seamless.
The evolution of e-commerce is no longer about selling online; it is about selling intelligently
AI is moving the industry beyond reactive marketing toward proactive, profitable operations. AnyMind is positioned at the forefront of this transformation, providing the full-stack infrastructure necessary to connect every customer interaction with operational strategy.
Ready to leverage a unified AI infrastructure to maximize your GMV and profitability? Speak to our team today to discover how AnyChat, AnyLive, and AnyAI can transform your e-commerce operations.
