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AnyMind Times February 2022: THE interview with AnyMind’s co-founder, 2022 e-commerce trends, D2C moves, AnyTag goes hyperlocal in Japan, and more!

Your monthly round-up of what happened at AnyMind Group - February 2022

Just like that, we’re into the tail end of Q1 2022. Here’s a look back at what happened in the month of February for us here at AnyMind Group! From predicting how e-commerce will stack up in 2022 and case studies from BALMUDA, to D2C brand collaborations and a new program that empowers local businesses in Japan to tap on influencer marketing.

Also, Otohiko Kozutsumi, Chief Commercial Officer and co-founder of AnyMind Group shared how he met Kosuke Sogo, CEO and co-founder of AnyMind Group, his own thoughts on Sogo, what led to the company’s rapid growth, and more.

Check all these out below!

THE interview: The story behind AnyMind Group’s founding as told by Otohiko Kozutsumi

If this event did not happen, AnyMind Group might not even have been founded! Curious to know more? Check out this interview with Otohiko Kozutsumi (Oto), Chief Commercial Officer and co-founder of AnyMind Group.

Oto interview

AnyMind Group co-founder reveals story behind the company’s founding and mindset that led to its rapid growth

February 24, 2022

We’ve launched a program to help local Japanese businesses tap on influencer marketing

The program which rolled out in Japan recently, looks to provide local businesses and governments in Japan with the ability to tap on AnyTag and the expertise of AnyMind Group-owned ENGAWA to promote Japanese local and regional attractions and immigration – both domestically and internationally.

AnyTag for Japan Local

AnyMind Group launches AnyTag for Japan Local program

February 21, 2022

The four trends that will shape e-commerce for Asia in the year ahead

Apart from the interview, Oto also put on his writing hat and gazed into the crystal ball to predict four key trends that will shape e-commerce in Asia for 2022. From vertical marketplaces to conversational commerce, he asks a searching question to readers: “Are you ready?”

4 trends

4 trends that will shape e-commerce in Asia for 2022

February 24, 2022

D2C brands are collaborating!

AnyMind Group-powered D2C brand Shefar was busy collaborating the past month with other D2C brands and celebrities. In addition, our UUUM-collaborated outdoor D2C brand ARAKA launched their third product collection. Check all these out below!

Shefar and Mel Cinna

AnyMind Group empowers Noah Sato to launch collaboration between her D2C brands Shefar and Mel Cinna

February 7, 2022

Aika the Spy

AiKA THE SPY, a member of Japanese Idol group “Mameshiba no Taigun” becomes a brand model of a perfume brand “Shefar” produced by Noah Sato

February 15, 2022

ARAKA third

D2C brand ARAKA launches third product collection

February 28, 2022

Diving into what BALMUDA is doing for influencer marketing

How do you do influencer marketing for a vacuum cleaner? Find out how BALMUDA tapped on AnyTag to drive buzz on social media!


BALMUDA’s new approach to influencer marketing for home appliances drives attributable sales

February 8, 2022

Japanese celebrity Becky starts her own YouTube channel

Japanese celebrity, Becky, has launched her very first official YouTube channel with AnyMind Group! She has appeared on television, movies, magazines and commercials in Japan, and launched her own D2C skincare brand by tapping on our platforms such as AnyFactory, AnyShop and AnyLogi. Read more below!


Japanese celebrity Becky taps on AnyMind Group to launch YouTube Channel

February 18, 2022

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