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AiKA THE SPY, a member of Japanese Idol group “Mameshiba no Taigun” becomes a brand model of a perfume brand “Shefar” produced by Noah Sato

She is a limited edition model for March 2022. A special new visual will be released on the official SNS and the online store

AnyMind Group, an end-to-end commerce enablement company, has today announced that AiKA THE SPY, part of 5-member Japanese idol group “Mameshiba no Taigun,” will be the brand model and ambassador for D2C perfume brand “Shefar”, produced by Japanese model and solo musician Noah Sato, for the month of March 2022.

The new promotional content featuring AiKA THE SPY will be available from 00:00 JST on 1 March 2022 on Shefar’s official online store and official SNS.

    Shefar official online store :
    Shefar official Instagram :
    Shefar official twitter :

    Shefar is a perfume brand created by Noah Sato, which features fragrances based on the idea of “the girl of your dreams,” referring to someone who seems near but far, reachable but unreachable.

    The brand was launched in October 2021, and has gained immense popularity, especially amongst women in their late teens and twenties, with sales exceeding 1,000 units in just one day after the launch of the first product online, and sales of 500 units at a limited-time pop-up store event.

    The brand will embark on a promotion that features AiKA THE SPY, bringing a unique side story to the Shefar brand and product, Pipiel (Eau de Perfum). The content will be released on Shefar’s official online store, Instagram, and Twitter. This content will only be available for the month of March 2022.

    Also, customers who purchase products in March will receive a postcard of AiKA THE SPY as a novelty gift (distribution will end as soon as they are gone).

    ■Shefar × AiKA THE SPY 〜Pipiel’s other stories #01 Blue〜

    Shefar meets AiKA THE SPY
    #01 Blue

    AiKA THE SPY will create content and provide audiences with a look into a seldom-seen side of herself, in connection with the story of the perfume.
    Enjoy the world of “Pipiel’s other stories #01 Blue”, a new story written by Shefar’s brand producer, Noah Sato.

    Product information: Pipiel (Eau de perfume)

    Scent description

    The fragrance begins with a gorgeous white floral scent, and then moves on to a refreshing scent of sherbet that dances freely while retaining its sweetness. As you approach the last note, you will feel the deep scent of musk, leaving a pale and elusive aftertaste.
    *It does not stain clothes, but please do not use it at close range.

    Top Note: Lemon, apple, lily
    Middle Note: Jasmine, heliotrope, soap, Muguet, rose
    Last Note: Amber, musk, vanilla, strawberry, peach

    Product Design

    The glass bottle has a round cap with a striking gradation from pale blue to pink, and is stamped with a gold foil. A large ribbon is placed around the neck to represent the special “childishness” of Pipiel. The bottle is filled with special care so that the scent can be felt even when it is just standing there.

    Price: 8,800 yen (tax inclusive) / content: 50ml
    Ingredients: Ethanol, Fragrance, t-Butyl Methoxydibenzoylmethane, Ethylhexyl Methoxysilicate, Water, Blue No. 1

    ・Trade name: Schiffer Pipier (perfume) ・Content: 50ml
    ・Distributor: AnyMind Japan 31F Roppingi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo
    ・Contact: 03-6384-5561
    ・Manufacturer & distributor: B.R. Co. 3-17-1 Imazato, Ebina-shi, Kanagawa, Japan

    ■About AiKA THE SPY

    A member of the five-member Japanese idol group “Mameshiba no Taigun”, which was created as part of the “MONSTER IDOL” project of famous Japanese TV show “Wednesday’s Downtown”.
    They performed at the Tokyo Dome four days after their major label debut from a Japanese record company, Avex on October 7 2020, which is the fastest time in Japanese history.
    Also the group won the “Rookie of the year Award at the 62nd Shining! Japan Record Award”.
    On 9 March 9 2022, they will release their first video work, “Mameshiba no Taigun Special Performance – Mameshiba no Taigun no Shippou -” Blu-ray & DVD.

    YouTube :
    Twitter :
    TikTok :

    ■About Noah Sato

    Born on July 9 in Hokkaido.

    After activities for a band, she has been working as a solo artist since 2020. Last year, she also held a one-man show at Ebisu Liquid Room.

    In addition to her musical activities, she also incorporates her own expression into her items, and is involved from the beginning in the creation of products for the accessory brand Mel cinna, the fragrance brand Shefar, and the color contact brand ramurie.

    She is also active as an ambassador for meiji me chocolate.

    YouTube :
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    Fan community :

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