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Japanese celebrity Becky taps on AnyMind Group to launch YouTube Channel

Becky released her first video on 16 February 2022: “[First post] Becky drew channel art”

AnyMind Group, an end-to-end commerce enablement company, has today announced that it has helped Japanese celebrity Becky to launch her first official YouTube channel “Betsukii!!!!”. Becky has appeared on television, movies, magazines and commercials in Japan, and in 2021 also launched her own D2C skincare brand, NaturaLUNA…, by leveraging on AnyMind Group’s D2C platforms such as AnyFactory, AnyShop and AnyLogi.

Becky’s official YouTube channel will deliver a wide range of content including behind-the-scenes looks into the life of Becky, along with content themes such as beauty, fashion, art and family. Her YouTube channel will also feature the production process of items from NaturaLUNA…, and these sustainable products were produced with a focus on skin health and beauty. The first video, which was released on the same day as the channel’s launch, shows Becky creating her channel art.

On the launch of her brand, Becky said: “I just started my first official YouTube channel! I don’t have the confidence to entertain everyone, but I’ll do my best to make videos that I enjoy making and that people can watch in their spare time! To be honest, I thought I’d just go at my own pace and not try so hard, but after making my first video and getting your feedback, I’m determined to do my best! Please subscribe to my channel!”

AnyMind Group provides influencers and content creators with a range of opportunities to grow. This includes the AnyCreator mobile app which enables users to join influencer marketing campaigns, track social media profile analytics, receive payments, and more. Influencers and content creators can also tap on AnyMind Group for content production, monetization, optimization and distribution, and create their own brands and products through AnyFactory (for product manufacturing), AnyShop (for e-commerce enablement) and AnyLogi (for logistics management).

About Becky

Becky is a Japanese celebrity who has appeared across a wide range of media including television, movies, radio, magazines and commercials. She currently has around 1.26 million followers on Instagram, around 1.95 million followers on Twitter and approximately 3.28 million followers on her official LINE account. She also designs clothes and paintings.
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