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D2C brand ARAKA launches third product collection

Third collection contains a much-anticipated new line of outdoor gear

AnyMind Group, an end-to-end commerce enablement company, has once again teamed up with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, to help UUUM’s exclusive creator, Tsuriyokadesyou, launch their latest outdoor gear collection under their ARAKA brand. Sales of this collection will commence at 6 p.m. on 19 February 2022 on the ARAKA official online store.

​​The latest collection includes ARAKA SHORTS, a pair of boxer shorts specifically designed for outdoor activities, along with items including ARAKA CAMP CLIP. The ARAKA SHORTS were co-developed with Hap Inc, a company that plans and manufactures products from sustainable materials including multifunctional material COVEROSS®︎ ※.

※ COVEROSS®︎ is an original multifunctional material for the next-generation which was developed with comfort, sustainability, and environmental-friendliness in mind.

Tsuriyokadesyou conducted a survey on social media for campers, fishing enthusiasts and ARAKA customers, and came up with the products as there was demand for underwear that could be used in the outdoors or in daily life. To bring Tsuriyokadesyou’s concept into reality, UUUM’s P2C Studio tapped on AnyMind Group and platforms such as AnyFactory, AnyShop and AnyLogi to help Tsuriyokadesyou from planning and design to production, e-commerce and logistics.

ARAKA SHORTS

Using the latest innovations in material manufacturing, the ARAKA SHORTS have benefits such as contact cooling, antibacterial deodorization, self-cleaning, water absorption and diffusion. The 100% cotton fabric feels good on the skin and the quick-drying characteristic reduces stuffiness and stickiness, and lets wearers to put on ARAKA SHORTS in varied instances – from camping and fishing to long business trips, or just for daily wear.

The ARAKA logo mark, located at the waist of the ARAKA SHORTS, uses hydrochromic print that changes color when the logo gets wet, and the wearer can quickly glance at the logo to see if the item is dry or not.

The ARAKA SHORTS are not just comfortable and functional, but also durable and resistant to sagging even with long-term daily usage.

Color: Black
Size: M/L/XL

ARAKA CAMP CLIP

The ARAKA CAMP CLIP is useful for camping and fishing. The clip’s strength is useful for assembling tents or hooking items. The black and chic design makes it useful for the outdoors and also indoor everyday use.

Item sets

ARAKA 3-month set

Price: ¥7,300 (tax included)
Contents:
3 X ARAKA SHORTS

ARAKA 6-month set

Price: ¥14,800 (tax included)
Contents:
6 X ARAKA SHORTS
3 X ARAKA CAMP CLIP

ARAKA 1year set

Price: ¥26,380 (tax included)
Contents:
12 X ARAKA SHORTS
6 X ARAKA CAMP CLIP

■Comments by Tsuriyokadesyou’s Kimu 

After the launch of jeans and beer, we have now launched the “most powerful underwear, ARAKA SHORTS”!

They are made of 100% comfortable cotton and has antibacterial, deodorant, and self-cleaning functionalities, which are very helpful for those of us who do a lot of camping and outdoor activities, and we can wear them for a long time.
Also, the ARAKA logo changes color when it’s wet or dry, so it’s easy to find out if it’s dry or not!

I think ARAKA SHORTS are perfect for camping or long trips!

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