Press Release
E-commerce & D2C
Aug 12, 2025
Unicharm taps on AnyMind Group for end-to-end support on TikTok Shop in Japan
AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has signed an agreement with Unicharm Corporation (Unicharm) to provide end-to-end BPaaS support for Unicharm’s TikTok Shop operations in Japan, with full-scale operations starting from September 2025.
Since 2024, AnyMind Group and Unicharm have collaborated in various Southeast Asian markets, leveraging TikTok Shop to drive its marketing and e-commerce efforts. Utilizing AnyMind Group’s proprietary technologies, such as AnyLi