D2C outdoor brand ARAKA collaborates with Columbia PFG to launch fishing jacket

AnyMind Group, an end-to-end brand enablement platform, has once again teamed up with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, for the launch of a fishing jacket - the Cold Spider AK Softshell Jacket - by direct-to-consumer (D2C) outdoor brand ARAKA, created by UUUM’s exclusive creator Tsuriyokadesyou in collaboration with Columbia PFG (Performance Fishing Gear), the fishing product line of Columbia Sportswear Japan. The new item will be available on the Columbia official online store and Colum