Mobile App Winning Monetization & Growth Strategies for 2023

Since 2019, hyper-casual/casual games have been trending globally. Despite fierce competition, hyper-casual/casual games still maintain popularity with a projected annual market size of US$2.5 billion thanks to their lightweight, simple mechanics and designs. This category of games enable reach to a wide range of audiences and can potentially be monetized to bring high profits, which makes them one of the most promising gaming categories. However, monetizing mobile game apps can be a struggle. Building an effective growth strategy requires constant up