Indian apparel brand Fabnest begins next-gen commerce journey with AnyMind Group

Fabnest is one of India’s fastest-growing homegrown labels, providing a variety of ethnic, western and lounge apparel for women. The brand’s founders, Divam and Aditi, started out with a vision to create supreme quality clothing at affordable prices. Fabnest is also big on CSR, with a range of measures in place to benefit the social and environmental spheres. The brand has been successfully selling through e-commerce marketplaces for the past seven years, but decided it was time to expand to a direct-to-consumer (D2C) model, which provides Fabnest wi