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iQIYI International teams up with Acqua Media to strengthen programmatic video advertising

Acqua Media, a Hong Kong-based publisher trading desk and part of the marketing business line of AnyMind Group, has today announced a partnership with iQIYI International, an on-demand video streaming platform bringing popular Asian content to an international audience. The partnership will enable iQIYI International to implement programmatic video advertising for its platform. iQIYI's original content has quickly become a hit in Southeast Asia and captured the attention of local audiences, including FOURTRY, Sword Dynasty, The Sleuth of the Ming Dyna