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Making PMPs Work and Best Practice Insights

Join our publisher team as we embark on a webinar that takes you through the perspective of the supply side - valuable information to those working in agency trading desks - to better understand how it works on the other side and what works best in activating PMPs deals. Agenda: • How to make PMPs work • What is the best kind of set up you should ask for from your supply partner • What type of deal to select in which situation • When is it best to have an audience selection and when is it best to choose contextual placements • How can you best w