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AnyMind Group partners with global app marketing platform Adjust

Partnership brings greater measurement and fraud prevention capabilities for mobile advertisers and publishers across Asia

AnyMind Group, a company which develops software that enables brand building, manufacturing, e-commerce and marketing, has today announced a partnership with mobile measurement and ad fraud prevention company, Adjust, to bring exclusive packages from Adjust to AnyMind Group’s mobile advertisers and publishers.

Through this partnership, AnyMind Group can now offer Adjust’s world-class attribution, fraud prevention and marketing automation tools to AnyMind Group’s customers, alongside existing offerings by AnyMind Group including desktop, mobile web and digital-out-of-home advertising, along with influencer marketing and social media analytics tools. As a global app marketing platform, Adjust’s suite of products makes marketing simpler, smarter, and more secure for over 40,000 apps worldwide. Marketers can, for example, tie each user to the ads they interact with, measure the performance of their campaigns, and boost retention rates. Most importantly, their decisions are based on data that is comprehensive, accurate and fraud-free.

The partnership with Adjust follows recent forays by AnyMind Group into the mobile marketing space, with AnyManager (previously AdAsia360) now available for mobile and web publishers to manage, visualize and track revenue streams across demand sources, and the acquisition and subsequent integration of POKKT Mobile Ads in March 2020 to equip mobile marketers with branding and performance advertising tools and access to mobile inventory in Asia and the world.

On the partnership with Adjust, Otohiko Kozutsumi, Chief Commercial Officer and co-founder of AnyMind Group said: “True to our mission to make every business borderless, this partnership with Adjust extends our already strong offerings for marketers in the region, from web and in-app advertising to digital-out-of-home and influencer marketing, marketers can tap on a comprehensive and trustworthy resource to further eliminate any borders they may have with their target audiences.”

AnyMind Group is also now an Adjust Certified Solution Partner, providing Adjust’s solutions and expertise to AnyMind Group’s active regions in 13 markets across Southeast Asia, Greater China, Japan, India and the Middle East.

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