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E-commerce & D2C

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AnyMind Group empowers Japanese influencer Futeko to launch her D2C cosmetics brand, Blair

The lipstick line will be available for sale on December 4th through the official Blair online store

AnyMind Group, a company that develops and provides technology and solutions for influencers, marketers, publishers and business owners, together with Japanese social media influencer, Futeko, has launched D2C cosmetic brand, Blair. Futeko has over 940,000 followers on social media platforms such as TikTok, YouTube, Instagram and Twitter.

Blair’s first product line includes a pair of lipsticks, named Admit Mousse Lipstick and available in Butterfly Red and Twilight Pink. Sale of the lipsticks begin on 8.15pm JST on 4 December 2020.

*As of 2nd December 2020, Futeko’s total followers across TikTok, YouTube, Instagram and Twitter is 946,900 users


Blair Official Online Store :
Blair Official Instagram :

”In our daily lives, we often encounter hard and painful things, but I still want to maintain how I am, I want to always be my cute self. I want to be the cutest and strongest person I can be, and I hope that I can overcome all challenges by being myself.”

Futeko planned and designed the lipstick line, packaging design, colours and textures based on the concept of the above thoughts. At AnyMind Group, we wanted to provide her with the foundation to turn her passions and ideas into reality, as products that can be used on a daily basis. Through AnyMind D2C for Influencers, AnyMind Group provided comprehensive support in planning, designing, producing, e-commerce site construction and further aspects of creating Blair.

■Blair|Four features of Admit Mousse Lipstick ✔Available in two colors, a wearer can express a different look based on their mood ✔Even if a person is a beginner in makeup, Admit Mousse Lipstick is all the person needs to complete their look ✔High quality and affordable item lineup ✔Online-only sales

■Blair|Admit Mousse Lipstick product information Two types of products, Butterfly Red and Twilight Pink are launched.

<Blair|Admit Mousse Lipstick in Butterfly Red

A deep red that enhances the wearer’s strength, coolness and beauty. Perfect for girls who want to raise their self-esteem.

<Blair|Admit Mousse Lipstick in Twilight Pink>

A natural rose pink that makes your true self look even more beautiful. For girls who want to love themselves as they are.

Brand name : Blair
Product name : Admit Mousse Lipstick
Colors : 01 Butterfly Red
02 Twilight Pink
Retail price without tax : ¥1,980 (excluding tax)

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