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Everyone Can Be an Influencer: Unlocking New Digital Opportunities with AnyCreator

A New Era of Influencer Marketing

In today’s digital landscape, everyone has the opportunity to be heard. In the past, influencers were often associated with celebrities or public figures with millions of followers. But the trend has shifted. More and more brands, both big and small, are turning to nano influencers with 1,000 to 10,000 followers, and micro influencers with 10,000 to 100,000 followers. These creators are seen as more authentic, closer to their audience, and able to spark higher engagement.

According to Marketing Interactive 2024, 76

Case Study

Creator Growth

Sep 16, 2025

From Content to Commerce: AnyMind Group Powers ThePeak & Fresh Talk to 25M THB Sales in 7-month via YouTube Shopping Affiliate

In today’s highly competitive creator economy, monetizing content while staying authentic remains a major challenge. Many creators struggle to turn views into meaningful income, with ad revenue on platforms like YouTube often proving insufficient.

To address this, more creators are turning to sustainable monetization models. One powerful opportunity is the YouTube Shopping Affiliate program, which allows creators to earn directly from their product-focused content by transforming videos into shoppable experiences.

With close collaboration and supp

Blog

AnyMind Group

Sep 15, 2025

AnyMind Group at Tech in Asia AMPED 2025: Shaping the Future of Digital Commerce in Southeast Asia

At Tech in Asia AMPED in Ho Chi Minh City, our CCO and co-founder - Otohiko Kozutsumi shared insights on how brands can drive digital commerce growth and innovation in Southeast Asia.

Moderated by Binh Tran, General Partner at Ascend Vietnam Ventures, the session set the stage for a dynamic afternoon of discussions around the evolving landscape of commerce and technology.

From Inception to Regional Impact

AnyMind was founded in 2016 in Singapore, and in less than a decade we’ve grown into a Business-Process-as-a-Service (BPaaS) company that helps busi

Press Release

AnyMind Group

Sep 10, 2025

AnyMind Group Wins at Mob-Ex Awards 2025 for Innovative Mobile Campaigns

AnyMind Group,a BPaaS company for marketing, e-commerce and digital transformation, today announced that it has won two honors at the Mob-Ex Awards 2025, highlighting the company’s continued innovation in mobile marketing, POKKT, Asia’s leading mobile advertising platform, specializing in gamified in-app ad experiences and rewarded video formats that drive deeper consumer engagement.

AnyMind and Nestlé Philippines’Bear Brand Sterilized 2 Player Connected Device Game won Silver for Best Mobile Gamification Campaign and Bronze for Most Innovative Use o

Blog

AnyMind Group

Sep 9, 2025

Content Marketing: From Only Brand Awareness to Direct Conversion

In the early days of the digital era, content marketing was often seen as a “branding tool.” Its primary purpose was straightforward: to build awareness so audiences would recognize, remember, and understand a brand’s identity. Blog articles, educational videos, and social media campaigns were all created to introduce products or services without a heavy focus on direct sales.

However, as consumer behavior and digital technology rapidly evolved, this mindset shifted. Content is no longer a one-stop-shop for awareness. Today, it has been proven to e

Blog

E-commerce & D2C

Sep 8, 2025

AnyMind X Sino-Pacific at DAAT DAY 2025: McCormick’s O20 Journey to E-commerce Success

In today’s highly competitive and fast-evolving e-commerce landscape, many brands face a critical question: “How can we translate our offline strengths into online success?”

Korakan Yamsattham, Head of D2C/E-commerce Enablement and Affiliate Business, a representative of AnyMind Group, addressed this question together with our valued partner Sino-Pacific Trading, represented by Parinya Saengpetchprasert, Head of E-commerce, Sino-Pacific Trading (Thailand) Co., Ltd., sharing insights on stage at DAAT DAY 2025, Thailand’s largest annual digital advert

Aug 28, 2025

News

Everyone Can Be an Influencer: Unlocking New Digital Opportunities with AnyCreator

From Content to Commerce: AnyMind Group Powers ThePeak & Fresh Talk to 25M THB Sales in 7-month via YouTube Shopping Affiliate

AnyMind Group at Tech in Asia AMPED 2025: Shaping the Future of Digital Commerce in Southeast Asia

AnyMind Group Wins at Mob-Ex Awards 2025 for Innovative Mobile Campaigns

Content Marketing: From Only Brand Awareness to Direct Conversion

AnyMind X Sino-Pacific at DAAT DAY 2025: McCormick’s O20 Journey to E-commerce Success

From Content to Commerce: AnyMind Group Powers ThePeak & Fresh Talk to 25M THB Sales in 7-month via YouTube Shopping Affiliate

AnyMind Group at Tech in Asia AMPED 2025: Shaping the Future of Digital Commerce in Southeast Asia

AnyMind Group Wins at Mob-Ex Awards 2025 for Innovative Mobile Campaigns

Content Marketing: From Only Brand Awareness to Direct Conversion

AnyMind X Sino-Pacific at DAAT DAY 2025: McCormick’s O20 Journey to E-commerce Success

Behind the Success: Driving 42% CPM Growth for MONO29 with AnyManager and AnyDigital

AnyMind Group completes acquisition of Vietnamese live commerce agency, Vibula

The AI-Native Advantage: How Human-AI Hybrids are Redefining Commerce

AnyMind Group launches AI ad optimization feature on AnyManager, cutting app ad operations workload by 84%

AnyMind Group Partners with MUSCAT GROUP to Build New Brand Growth Model

AnyMind Group acquires Japan-based creator studio for the beauty industry, NADESIKO

Live Commerce is the Shortcut to Winning Customers in 2025 and Beyond

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