News

Facebook leads all platforms in Vietnam for influencer usage and influencer marketing campaigns

AnyMind Group, an end-to-end commerce enablement platform - has today released a report revealing that influencer marketing in Vietnam witnessed the rise of micro and macro-influencer, the dominance of Facebook and the growth of business, family, and food & beverage verticals.

The “Influencer Marketing in Vietnam 2021” report revealed that Facebook holds top place in Vietnam with high influencer usage, a large amount of influencer marketing campaigns being run and high median engagement rates - all favorable conditions for the continuous rise of the

Report

Influencer Marketing

Dec 2, 2021

2021 influencer marketing report for Vietnam

Even though influencer marketing continues to grow and evolve in Vietnam, it still remains a tricky market for marketers. On the other hand, we’re starting to see influencers and content creators come into their own. As the market continues to evolve, marketers need to continue staying on trend to succeed.

In this report, we look at the hottest influencer verticals in Vietnam, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer ve

Press Release

E-commerce & D2C

Dec 1, 2021

AnyMind Group empowers Taiwanese influencer duo Marc and Mary to launch their own 2022 calendar, reaching NT$1,000,000 in product sales in less than 24 hours

AnyMind Group, an end-to-end commerce enablement platform, has today announced that the company’s collaboration with Taiwanese duo, Marc and Mary, to create and launch a calendar for 2022 titled “Ma-li,” reached over NT$1,000,000 (US$36,600) in product sales in less than 24 hours. The duo are hosts and emcees of Taiwan’s major events and awards, and they were also DJs of a well-known radio program. They now have their own YouTube channel and audio podcast, both named “Dear Marcy.”

In less than a day from the product’s launch on 10 November 2021, sale

Press Release

Publisher Growth

Dec 1, 2021

AnyMind Group adds Core Web Vitals analytics to AnyManager

AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publishers, has today announced the launch of an analytics feature for Core Web Vitals on its platform for web, app and e-commerce publishers, AnyManager.

Core Web Vitals are a set of metrics developed by Google to measure how users perceive the experience of interacting with a web page, and from June 2021, was used as a factor in Google Search ranking.

Through AnyManager’s Core Web Vitals analytics feature, users can easily access current and historical Core Web

Press Release

E-commerce & D2C

Nov 30, 2021

AnyMind Group empowers Becky to launch the 2nd product lineup under D2C skincare brand NaturaLUNA…

AnyMind Group, an end-to-end commerce enablement platform, has today announced that the company has empowered Japanese celebrity, Becky, to launch her second product lineup under her NaturaLUNA… brand. The lineup will be available in limited stock for the upcoming festive season and will go on sale at the NaturaLUNA… official online store from 4 December 2021 at 5 p.m. Japan Standard Time.

The 2021 holiday lineup will include the brand’s first product, NaturaLUNA…’s Botanical Squalane Oil, which sold out in just a few days after its launch, as well

Case Study

Influencer Marketing

Nov 30, 2021

Newly Launched Personal Care Brand Meets Influencer Marketing： How Bathing Shed Launched in the Hong Kong Market

Background
Based in Melbourne, Australia, Bathing Shed is a personal care brand inspired by bayside lifestyle, botanical science and contemporary design. Bathing Shed aims to create the highest quality personal care products, and they do not use any potentially harmful, unnecessary ingredients.
To expand their brand to a wider market, Bathing Shed started to launch their products recently in Hong Kong, and in order to raise their brand awareness and interaction with the audience, Bathing Shed turned to AnyMind Group to tap on our influencer marketing off