News

AnyMind Group Releases 2024 eCPM Trends for Full-Screen Mobile Ads

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today released its 2024 eCPM Trends for Full-Screen Mobile Ads report, covering App Open and Interstitial mobile ad formats. The report analyzes global user traffic and data from 565 mobile app publishers across Asia using AnyMind’s publisher growth platform, AnyManager.

Among mature markets in APAC, Japan maintained high eCPM (effective cost per mille) rates, peaking at $3.72 in March for App Open ads and $10.80 in February for Interstitial ads. Taiwan saw strong

Report

Publisher Growth

Mar 26, 2025

Download: eCPM Trends for Full-Screen Mobile Ads 2024 – App Open and Interstitial Ads

Stay ahead of the curve with our deep dive into 2024 eCPM (effective cost per mille) trends across App Open and Interstitial ads—analyzing data from AnyManager across 565 mobile app publishers based out of Asia, covering 11 key markets, including the U.S., Japan, Brazil, India, Vietnam, and more.

What’s Inside:

Monthly eCPM benchmarks across top-performing countries

Trends in both mature and emerging markets

Market-specific insights to guide your ad monetization strategy

Key takeaways for developers, publishers, and ad professionals

Whether

Press Release

Product Update

E-commerce & D2C

Mar 26, 2025

AnyMind Group adds AI customer service agents on AnyChat

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has launched AI functionality on its conversational commerce platform, AnyChat. The new functionality provides AnyChat users with the ability to toggle between AI and human customer service agents to streamline customer interactions and reduce workload for support teams.

A recent report highlighted that from Q1 2024 to Q3 2024, the use of chat and messenger services globally stayed above 94.5% of internet users over 16 years

Blog

AnyMind Group

Mar 25, 2025

AnyMind Group opens new Thailand office, celebrating the New Year

Today, we will take you on a visual journey through the energetic and heartwarming atmosphere of our Thailand office's grand opening and New Year celebration held last January. Let us tell you, this TGIF was exceptionally special as it marked the official inauguration of our new home, combined with a joyful and high-spirited start to the new year.

The vibrant music pulsating through the air, the beautiful, multi-colored lights, and the smiles and laughter that filled the entire venue – the atmosphere we experienced on this special night.

Press Release

Product Update

Mar 24, 2025

AnyMind Group’s AnyTag extends support for influencer discovery, campaigns and analytics on Xiaohongshu

AnyMind Group [TSE:5027], a Business-Process-as-a-Service company for marketing, e-commerce and digital transformation, has today announced that its influencer marketing platform, AnyTag, now supports users to run influencer discovery, influencer marketing campaigns and campaign analytics on one of China’s fastest-growing social media platforms, Xiaohongshu. This announcement follows AnyMind Group being named a first-tier partner of Xiaohongshu on February 3rd, 2025.

The move enables marketers to easily discover influencers, activate, manage, anal

Case Study

E-commerce & D2C

Mar 21, 2025

FORENCOS | Supporting the Sales of Korean Cosmetic Brand FORENCOS in Japan.

From left in the photo: AnyMind Japan Global E-commerce Division - Ai Yamamoto FORENCOS CO., LTD. Director - Kwangmyung Son FORENCOS CO., LTD. CEO - Chunhee Jung AnyMind Japan K.K. Brand Commerce Marketing Division - Arisa Suzaki

FORENCOS CO., LTD. is a Korean beauty cosmetics brand established in 1988 that operates under the name "FORENCOS." To further expand its distribution channels and brand recognition in Japan, FORENCOS entered into an exclusive online sales agreement with AnyMind Group (hereafter, AnyMind) in May 2024. AnyMind provides comprehe