Case Study
Influencer Marketing
Dec 10, 2025
How Dove and Creators Turned Pinktober Into a Movement with AnyTag
Unilever is one of the world’s leading fast-moving consumer goods (FMCG) companies, with Dove as a flagship brand known for championing real beauty, self-care, and women’s empowerment. In Malaysia, Dove continues to build meaningful brand affinity by anchoring campaigns in emotional storytelling and societal impact. In October 2025, Dove collaborated with Breast Cancer Welfare Association Malaysia (BCWA) and AnyMind Group to launch the Pinktober #BeautyBeyondMirror campaign, a nationwide movement encouraging women to prioritise both skin health and brea
