News

AnyMind Group’s State of Influence in Asia 2022/2023 report

Previous versions of this report have helped marketers and influencers across Asia to grow, and we’re taking things up a level with this report.

Over the past year, influencer data points and campaigns run on the AnyTag platform have doubled, allowing us to provide even deeper insights into the influencer marketing and creator economy spaces in Asia.

In addition, this year’s report includes data from TikTok, a fast-rising platform used by influencers and content creators, along with the rest of the major social media platforms in Asia.

Unlike re

Press Release

Influencer Marketing

Oct 26, 2022

TikTok now accounts for one out of four influencer marketing campaigns in Asia

AnyMind Group, an end-to-end commerce enablement company, has today published the third edition of its annual report on influencer marketing in Asia. With data obtained from its influencer marketing platform, AnyTag, the State of Influence in Asia 22/23 report analyzes data points from over 500,000 influencers and 4,000 influencer marketing campaigns across 10 markets in Asia including Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.

This year’s report sees a number of new sections and data ad

Blog

AnyMind Group

Oct 19, 2022

Outing with the elderly! Our Taiwan team spent an afternoon of CSR with the elderly

Aging is an inevitable process for everyone.

Taiwan has officially become an aging society, with the elderly population over the age of 65 exceeding 16% of the total population. Out of this 16%, more than a million elderly are living alone.

With children leaving their hometowns to pursue their dreams, they rarely have the opportunity to accompany their elders at home. In addition to leading inconvenienced daily lives, the loneliness of old age is one of the biggest worries for the elderly.

This year, our Taiwan team partnered with the Eden Foundation

Press Release

E-commerce & D2C

Oct 19, 2022

Japanese D2C fragrance brand Shefar launches scented candle product line

　AnyMind Group, an end-to-end commerce enablement company, has today announced that Japanese direct-to-consumer fragrance brand Shefar, a brand created by model and solo artist Noah Sato, will be launching a scented candle product line that includes two candles. Sales of the product will commence on the brand’sofficial online storeat 7.00 PM Japan Standard Time on 18 November 2022.

The brand will also celebrate its first anniversary with a three-day pop-up store at HEP FIVE in Umeda, Osaka from 11 November to 13 November. In addition to the pre-sa

People

AnyMind Group

Oct 11, 2022

AnyMind Careers: Influencer Marketing in Vietnam

We speak with Nguyen Duc Duy, Senior Influencer Marketing Manager in AnyMind Group, Vietnam. He shares with us what it is like working in the Influencer Marketing team, the best thing about working in AnyMind Group, as well as the knowledge and skills that an Influencer Marketing professional needs to have.

How long have you been working in AnyMind Group? What is the reason that you chose to join the company?

I started working at AnyMind Group in December 2018, and it's been 3 and a half years now. Initially, I chose AnyMind because I knew this was

Blog

AnyMind Group

Oct 11, 2022

AnyMind Group brings next-generation commerce to SMEs at the Digital SME Conference Thailand 2022

We’re getting back into the full swing of events and the Digital SME Conference Thailand 2022 was an opportunity to share with SMEs in Thailand about how we’re advancing the next generation of commerce. The event brought together various experts to share their knowledge and experience running online businesses, enabling entrepreneurs to build stronger and more sustainable businesses in the digital economy.

Some of our Thailand team headed to Samyan Mitrtown Hall in Bangkok to showcase to attendees our latest innovations from new affiliate marketin